A VISION FOR OUR FUTURE


Change can be hard. But it’s also necessary. Ever since we opened our doors in 1930, we’ve been continuously evolving. This year, we celebrate our 90th the Burlington community.


year as a cultural landmark in


Birthdays are the perfect time to reflect on past accomplishments, reaffirm core values, and renew a vision for the future. We’ve spent this past year doing just that and are thrilled to share those with you.


We focused our efforts on creating a shared understanding of our brand story, enhancing our guest experience, and identifying opportunities to continue to grow and expand our impact. We envision an inspiring future filled with wonder, possibility, and transformative moments—where everyone feels at home at the Flynn, regardless of any and all barriers.


Throughout the process, we heard from over 1,700 voices within our community, both internally and externally, to understand what the Flynn means to them and how we could improve our brand experience. You may have been asked to participate in one way or another. Thank you for your input; your voice matters.


Many of the things we all love about the Flynn were reaffirmed. We also discovered opportunities to simplify how we present ourselves and make the Flynn more accessible.


This includes a return to our roots as simply “the Flynn,” to unify how we talk about all that we do and more clearly express who we are and how our community already sees and interacts with us. The Flynn is, and will always be, a catalyst for creative expression and self-discovery—for anyone seeking the transformative power of the arts and live performance.


“RETURNING TO OUR ROOTS AS ‘THE FLYNN,’ WE HOPE TO REINFORCE OUR CENTRAL BELIEF IN THE TRANSFORMATIVE POWER OF THE ARTS TO UNIFY,


STRENGTHEN, AND INSPIRE.”


For this pivotal moment, we teamed up with the talented and dedicated partners at Ruthless & Wellington, a branding studio based in Burlington led by Susan Weeks and Katie-Marie Rutherford. Through a highly collaborative process, together we developed a lively, welcoming, and sophisticated style that preserves the Flynn’s integrity now and into the future.


You may have noticed that we’ve already begun to make some changes to the way we look and sound, and we’ll continue to do so over the coming months. This is just the beginning. As a valued member of our Flynn community, you play an important role in this evolution. We’re grateful for your support. Stay tuned!


2


THE MARQUEE


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12