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U Of A System Division Of Ag Partners With Ag-Analytics To Collect Precision Ag Data F LITTLE ROCK, ARK.


rom every byte of every streamed tele- vision program we


see, to the tweets, photos and stories that roll past us on social media, we live, breathe and drown in data. According to Visual


Capitalist, 463 exabytes – that’s 463 followed by 18 zeroes – of data will be created daily by 2025. Agriculture is no differ-


ent. Modern production equipment


such as


planters, sprayers and harvesters are equipped with technology to gather data for the individual producer’s use. Cor- ralling that data for re- search


is difficult


because it’s scattered across the state and often, equipment may have proprietary software that prevents the data


from being easily im- ported into usable for- mats. New tools, better


yields However, a new part-


nership between the Co- operative


Extension


Service and Ag-Analyt- ics®, will collect and ana- lyze large volumes of ag data with an eye to creat- ing better decision mak- ing tools for farmers, that will in turn, help farmers improve their yields. Ag-Analytics is a farm


management platform that specializes in the analysis of precision agri- culture data. The plat- form will collect data and put it in a format that can help growers and re- searchers make deci- sions. “The partnership with


Ag-Analytics will allow us to receive precision ag


data that we didn’t have access to prior,” said Karen Watts DiCicco, ex- tension digital and infor- mation


innovation manager for the University


gence to create improved decision


tools


Arkansas producers. “Our


technology of


Arkansas System Divi- sion of Agriculture. “This will allow us to do re- search and develop new innovative


technology


tools.” “That’s where our part-


nership with Ag-Analyt- ics comes in,” said Jason Davis, extension applica- tion technologist for the Division of Agriculture. “With producers' permis- sion, Ag-Analytics will fa- cilitate data collection from equipment located across the state and pro- vide it to our researchers in usable formats.” Davis said the partner-


ship will use machine learning, artificial intelli-


for society has


changed from an indus- trial society to one of dig- ital technology and one that


is data-driven,”


Davis said. “In agricul- ture, we’ve seen a similar shift from the industrial model to precision agri- culture. The industry is moving forward with more and more incorpo- ration of big data and ar- tificial intelligence. It’s important for that to be part of our future.” Info remains confi-


dential County


agents are


extension asking


Arkansas growers and producers to participate in the data analysis, led by Davis and DiCicco. Farmers can sign up on- line to participate and


opt-in to share data con- fidentially with the Uni- versity of Arkansas System Division of Agri- culture at https://ana- lytics.ag/uaex. The information gath-


ered on individual farms will be integrated with hundreds of terabytes of satellite, soil, weather and other data. The data will remain confidential, and personally identifi- able information will be stripped from the data sets. Sign up is free, and


farmers who participate will also obtain access to Ag-Analytics® resources such as historical and current weather condi- tions, satellite imagery and data, and insurance estimates. “Our partnership will


lead to innovations that allow farmers to utilize


artificial intelligence in digital ag applications by leveraging their univer- sity extension service with the Ag-Analytics platform,” said Joshua Woodard, chief executive officer and founder of Ag- Analytics. “It’s a win-win- win for us, growers, and the University


volve yield modeling to performance,


Arkansas System Divi- sion of Agriculture.” Primary efforts will in- high-resolution for


Arkansas cropping sys- tems, particularly in re- gard


variety climate


and crop interactions, as well as nutrient response management and deci- sion tools development. The data collected will


inform researchers’ work, and in turn, Ag-Analytics will use the research to


CONTINUED ON PAGE 16


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February 7, 2020 www.mafg.net / MidAmerica Farmer Grower • 7


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