42 INTERIORS
would find any manufacturer now that doesn’t supply a range of options promot- ing ease of use for the taller user. Similarly, over the last two or three years we saw the rimless WCs that had previ- ously only ever been of interest in the medical care market slide across into the retail world, promoting the benefits of greater hygiene and easier cleaning. The simple truth is that the public don’t want to buy WCs or basins; they buy the dream of their new bathroom experience, delivered as a complete package of products working in harmony, at a value for money price. White sanitaryware allows consumers and designers to make their colour state- ments using the furniture, the tiles, the flooring and the brassware. While there’s always a role for high-
mass market acceptability, so what seems edgy and bold in kitchen design this year will probably make its way into our bathrooms in 2022. Interestingly, similar is true between the commercial sanitaryware world and the
consumer world, with each market feeding the other with new ideas. It was the Doc M of the Building Regulations that gave inspiration and rise to the comfort height WC in the retail bathroom market, and it would be unlikely that you
end, niche and stretching designs and colour, they are niche for a reason, and most of us work in a mass-market world where general market acceptance, affordability and mainstream design is what keeps the bathroom industry moving. So apologies to Martin Roberts, but white is ubiquitous for a good reason – it’s what people want.
John Brooks is head of product and supply chain for Lecico
WWW.HBDONLINE.CO.UK
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