Application news Epson maps Heroes’ campaign


Help for Heroes is the leading charity for the British Armed Forces community. In December 2018, the charity commissioned a study to look at how long it takes veterans to reach out for mental health sup- port. The results suggest that on average, they take four years to come forward. With the end goal of lowering this stigma faced by veterans, Help for Heroes launched the ‘Cut the Clock’ campaign.


To help physically raise aware- ness for their campaign, Help for Heroes decided on a simple but effective technique of pro- jecting their campaign messag- ing onto landmark buildings. The ‘stigma clock’, a visual countdown of the four-year du- ration the average veteran waits before


seeking mental health support, would be lit up on dif- ferent buildings across the UK to help initiate this campaign.


Marking the occasion


Over the years, projecting onto buildings has been a popular method in raising awareness for special occasions and pro- moting political, commercial, charitable or other causes and incentives. Finding the right expertise is paramount to a suc- cessful display, and after agree- ing that improvements could be made after their inaugural pro- jection onto the Tower of Lon- don, Help for Heroes decided to take a new and more elaborate approach to bring their cam- paign to life for the remaining buildings: St Edmundsbury Ca- thedral, Colchester Castle and Clacton Town Hall.


Projection mapping specialist Motion Mapping was contacted by Help for Heroes to create a fantastic spectacle at these


three venues. With a rich profes- sional background in projection mapping, from weddings and launch events, to giant cakes


eo mapping is a collaborative process, Motion Mapping’s first task was to identify what equip- ment they could be loaned, and in the same charitable spir- it with which they took on the project.


Global AV equipment rental service PSCo, one of the coun- try’s biggest rental providers of installation projectors, was con-


great that the charity recognised that this was more than simply a ‘point and project’ activity,” said Stuart Harris, Creative Di- rector at Motion Mapping. “Our experience of working closely with Epson and PSCo gives us a strong infrastructure that allows us to materialise requests like this smoothly and effectively, and we were happy to pull to-


and Cinema 4D to create con- tent. A rough model of each lo- cation was then created to work within


Green Hippo’s Shape


programme for 3D projection mapping.


“The versatility of the Green Hippo Amba media server meant that when we had to change projection location on arrival, we very quickly adapt- ed content and mapping to a new location which isn’t so easy with some of its competitors,” says Harris. “Using just one of the Epson 12,000 lumens pro- jectors gave us a vibrant, clear picture even when streetlights couldn’t be turned off.” Ann Scott, Regional Marcom- ms Officer at Help for Heroes, says: “We were initially con- cerned at the prospect of using one projector to deliver effective projection on the buildings, particularly St Edmundsbury Cathedral, which was so very high for just one projector. I was dubious whether the Epson pro-


jector could deliver a clear and bright image on the remarkably high spiral. But low and behold it came out looking beautiful and the message came through really well time after time.” The projected displays put on a grand spectacle for the three different communities to marvel at, with representatives from each location expressing great interest in commissioning pro- jection mapping experiences for local projects and activities. “We’re always proud of the re- sults delivered by Motion Map- ping using our projectors and we were delighted at the sup- port given to the charity by both them and PSCo,” said Sharon Head, Sales Manager for Pro- fessional Displays at Epson UK. “12,000 lumens is a fairly mod- est level of brightness for creat- ing a grand public spectacle, but the success of this activity just further proves the colourful results that Epson’s 3LCD tech- nology delivers.”


and even Stonehenge, Motion Mapping was happy to exceed the charity’s expectations.


Pulling together


As with many charity-based ac- tivities, there were no resources available for Motion Mapping in carrying out this activity, so relying on a smooth logistical process was paramount. As vid-


tacted by Motion Mapping to lend their support towards this project. PSCo supported by pro- viding one Epson EB-L1505UH projector so that Motion Map- ping could carry out this pro- jection mapping, as a long-term relationship had already been built between the two compa- nies.


“Activities like this are always exciting to be a part of and it was


gether for this project in order to create something memorable.”


One projector


Using Green Hippo media serv- ers, Motion Mapping then got to work by developing a storyboard of content offsite in order that it could then be executed onsite. This utilised multiple software packages such as After Effects


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