Bruce Daisley, Twitter’s EMEA Vice-President, and creator of the popular podcast Eat Sleep Work Repeat is on a mission to educate the market about taking a studied approach to work pressures and the eternal struggle for achieving a happy work/life balance. Drawing on elements of science and psychology, Daisley presents cogent arguments. Publications UK Managing Editor, Zoya Malik, caught up with him to get his views on how those ideas apply to individuals and firms operating in the SME sector.