35 Drone Tech: AMP I
f you were trying to get a flight out of Gatwick airport before last Christmas, my guess is you will be well familiar with
how airborne drones had a massive impact on those particular holiday flight schedules. However, this is not the only impact drones have had. For many innovative house builders, they have also had a huge transformative impact on their approach to product marketing. Today, high quality drones are a lot cheaper than they used to be with costs being driven down by huge advances in technology. Cost aside, the real driving force acknowledged by House Builders is that high quality aerial video and photography delivers a huge ‘wow’ factor which can act as a massive differentiator. Dramatic views of developments and the surrounding areas, allow prospective buyers to really see where they could be living from a whole new visual and emotional perspective. Matt Thompson from Make Homes sums up their use of aerial video. "We see drone technology as a real asset to our business and not only during the construc- tion process. Using drones in the post build phase to showcase our completed develop- ments from the air adds a terrific new dimension to our marketing activity."
SO, WHAT’S THE CATCH? No doubt soon, any House Builder will be able to order an inexpensive drone, load up an app on their phone and send a drone over their development to capture video footage. However, there are increasingly complex laws regarding the use of drones and also the requirement to take a test and register with the Civil Aviation Authority. Contravening any of these requirements could (and given Gat Gate, probably will) result in big fines and even imprisonment. So, remember that whilst smartphones have turned everyone into a budding professional photographer, getting great aerial photography (without taking down the local power lines and going to jail) is slightly different! Furthermore, getting footage is one thing but with professional production and editing it’s the difference between viewing shaky home movies and booking your seat at the Oscars. In summary, the use of drones should
probably be approached in much the same way as learning to drive and then immediately tackling a potentially perilous mountain road. Sure, you could do it, but wouldn’t you rather hire a professional driver to start with to show you how it’s done? Yourkeys Media can help - give us a call and let us show you our driving skills!
020 8088 2300
www.yourkeysmedia.com
WWW.HBDONLINE.CO.UK
AUGMENTED REALITY: AUGGD FOR CONSISTENCY
Hollywood style special effects in the new house build sector? You better believe it.
One of the largest builders in
Australia (MJH) has found that an augmented reality (AR) app has massively boosted interest with their house buyers as they can view new- build house designs directly from their mobile devices. The app, which was developed by Auggd, a Yourkeys partner, provides the user with a full 3D render of a particular house design and allows the user to do a virtual walk-through of a display home which help to secure buyers to purchase pre- sale off-plan. Brett Wilson, MJH’s CIO states,
“What we’re trying to do is to display homes directly to house buyers by pushing this technology out to all initial sales leads. As the app brings the development to life, our buyers get a much richer visual experience of how a future property will look. This has resulted in a much faster sales turnaround. The effect of empowering customers to explore the range of home designs has had two impacts: First, it bridges the client’s imagina- tion gap during the home purchase process. Second, it minimises guess- work for the clients during the design phase. These factors have also resulted in bigger upsells and reduced reworks for the business.” What does this mean for the UK housing sector? Riccardo Dawson states “new technology is helping to provide greater choice and personali- sation for house buyers, which in turn, smart housebuilders will use as a competitive differentiator.” So, will it be lights, action roll em? Undoubtedly!
020 8088 2300
www.yourkeysmedia.com
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