36


See us at the Ag Show! NICHE meat market The best plow in the world.


COUNTRY LIFE IN BC • JANUARY 2019 nfrom page 35


on Vancouver Island and in the Okanagan. “We’re tapping into a whole supply not


available in grocery chains. These small farmers can’t get into the grocery stores and consumers can’t buy these products. We’re competing with the conventional meat industry and factory farms,” says Straatman. “Our customers know where their meat comes from, how it’s raised and what it’s eating.” Although the


Designed for In Furrow and On Land operations, the EO/LO are robust ploughs requiring lower lift requirements than other brands. The 300 heavy duty head stock provides the necessary strength for smooth reversing. The Kver- neland unique steels and the heat treatment of the complete plough guarantee the longevity.


Designed for heavy conditions.


product is more expensive than the cheapest meat in the grocery store, he says prices are competitive with top-end retailers and the local butcher shop. People are willing to pay for better meat, with new business coming largely from customer referrals or social media.


The business has


The Kverneland NG-S 101 is a heavy duty power harrow for all kinds of operations in all types of soil conditions. Robustly de- signed with the Kverneland heavy-duty trough design and Quick-Fit tines this power harrow is the right alternative for large farms and farm contractors.


THE PROFESSIONAL SOLUTION.


received more than $40,000 in grants from various sources including Vancity Credit Union and the United Nations Association in Canada’s Green Corps program. Green Corps aims to provide new youth employment to ignite Canada’s green economy.


Straatman says farmers are calling him wanting to join the platform if it grows. Julia Smith of Blue Sky Ranch was thrilled


when Meatme contacted her a year ago. She shipped a couple animals at first, and now ships pigs monthly. “The model works really well for our farm because it allows us to focus on what we love – raising happy pigs – without having to worry about the many logistical challenges that come along with a direct-to-consumer business model,” says Smith. “We’ve been hesitant to work with a distributor until now because we haven't met anyone before who is as true to our values and truly committed to transparency before. We have educated our customers to be savvy, conscious consumers so it is critical for our business that we only work with people our customers can trust. … Meatme shares our passion for animal welfare,


The Kverneland Taarup 9578 C and 9584 C ProLine are designed for the toughest conditions and feature a high performance oil-bath gearbox and a strong carrier frame. The ability to make sharp turns up to 80° and the cross stabilizer in the headstock are unique Kverneland features.


Quality Pre-Owned Tractors & Equipment


AGCO ALLIS 4650 4WD, LDR . . . . . 14,000 CASE IH 3200 DISC 20’ . . . . . . . . . . 12,000 CLAAS VOLTO 16’ WORKING WIDTH . 5,000 FARMKING BLADE, 9’ . . . . . . . . . . . . . . . 4,000 GASPARDO PLANTER 4 ROW . . . . 35,000 HYDRAULIC DUMP WAGON . . . . . . 5,000 JCB 409 . . . . . . . . . . . . . . . . . . . . . . . 47,000 JOHN DEERE 1070 4WD, LDR . . . . 14,500 KUHN FC313 MOWER TG . . . . . . . . 20,000 KVERNELAND 4032 MOWER . . . . . 16,000


KVERNELAND ES80 5 BTM PLOW . . . . . . . . . . . . . . . . COMING KVERNELAND 8076C TEDDER, 24’ WORK WITH, HYD FOLD UP . . . 16,500 MACERATOR . . . . . . . . . . . . . . . . . . 12,500 MAHINDRA 28XL 4WD, LDR . . . . . 17,500 NEW HOLLAND 570 . . . . . . . . . . . . . 8,500 NEW HOLLAND TM150 . . . . . . . . . 47,000 SUNFLOWER 7232 23 FT HARROW 17,500


We service all makes!


Van Der Wal Equipment (1989) Ltd. 23390 RIVER ROAD, MAPLE RIDGE, BC V2W 1B6 604/463-3681 | vanderwaleq.com


BCHA President John Lewis 250-218-2537


BCHA Secretary Janice Tapp


250-699-6466


honest business practices and respect for our customers, so our relationship is a great fit.” When Meatme outgrows what she can


produce, she knows there are other small producers who’ll come onboard. Straatman has observed challenges for producers like Smith. There’s limited access to


MEATME.COM PHOTO


provincially inspected processing facilities which are required so the meat can be shipped in BC. They tend to be farther away from and have less time options available for small-scale producers. “We’re proud that we can help profile our farmers and help people vote with their wallets to move meat production in the right direction,” he says. It was surprising to him that there’s a still a lot of infrastructure to be developed in BC from a delivery perspective. It’s happening, but slower than he expected and it seems that producers are either very small or very large. “There’s no middle ground and I see a need


for that,” he says. Five years out, Straatman’s business plan aims to expand in BC, and replicate the model across other provinces as well as the US. “More and more people will be eating plant- based meat and less meat, but meat is still very big,” he says. “The majority will still eat meat – better meat.”


Feb 16, 2019 :Feb 16, 2019 : 24 ch 30, 2019


24th


4th Annua


all


Pine Bue Ranch Hereford Sale, Kamloops March 30, 2019: 46th


19 46th Annua Apr 13, 2019 Apriil 13, 201 44th Annua all all


Dawson Creek All Breeds Bull Saleal 19 : 44th Annua


a


Vanderhoof All Breeds Bull Saleale 9 82


Apr 17 & 18, 2019: Apriil 17 & 18, 2019 Williams Lake Bull Show & Sal


9: 82nd Annua aleale


nua all Accountable le Predictablelle Profitablelle Sustainablelle ps


British Columbia


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