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‘chip and pin’ transaction can reduce that to between five and eight seconds. An offline contactless transaction can be as quick as two seconds. There’s also a labour cost saving, as we’ve


seen venues save up to 2 hours per day per staff member if they aren’t having to set up a cash float at the beginning of the day, and aren’t having to count the cash at the end of the day due to everything being digitised and ready to go as soon as the till is turned on, with all transactions reconciled automatically. Reducing theft by employees, which tends


to be a very transient workforce in this industry, along with the necessity for large cash floats and timing issues setting up and cashing up tills both prior to and after the events.


Cashless transactions also enable the


stadium to enter into a long-term digital relationship with their purchasers, gaining a better understanding of where and what fans are purchasing. By harnessing analytics to offer insights about what payment data is telling stadiums, operators can use transaction information to improve the customer experience, spot patterns and uncover the true ‘value of the customer’. This can assist with encouraging spends from customers by targeted marketing and the offers within.


If stadiums can get this right, the cashless benefits can push them right up the revenue leagues!


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