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Callaway Golf Announces Epic Flash Drivers And Fairway Woods BY CALLAWAY


incorporates our revolutionary Jailbreak technology that promotes fast, face-wide speed. Te two internal, hourglass-shaped Jailbreak bars connect the crown to the sole, stabilizing and stiffening those two parts at impact, allowing the face to take on greater impact load to generate faster ball speed. Together, Flash Face and Jailbreak make the Epic Flash one of the most innovative and technologically advanced drivers in Callaway history.


Key Talking Points New Flash Face Technology for


Faster Ball Speed Callaway engineers used Artificial


Photo courtesy of Callaway CARLSBAD,


Calif.


Intelligence and Machine Learning to create a radically different face design to promote faster ball speed in the center region of the face.


-- Today


Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovative performance technologies, announced


the new Epic Flash Flash


Drivers and Epic Flash Fairway Woods, featuring the Company’s revolutionary


Face


Technology. Te new premium performance clubs will be available at golf retailers nationwide on February 1, 2019.


Callaway Golf Announces Epic


Flash Drivers And Fairway Woods Featuring Flash Face Technology, Developed With Artificial Intelligence


Flash Face’s sophisticated


architecture was created by Artificial Intelligence and “Machine Learning,” a field of computer science that uses statistical techniques to give computer systems the ability


to “learn” with data without being explicitly programmed. A new driver face design typically takes eight to ten iterations. Trough Machine Learning our computers cycled through 15,000 face architecture iterations, learning from each one, before arriving at Flash Face.


Perhaps more importantly, this


design might have never been arrived at without AI; the design defies convention. Te Flash Face’s unique, internal mapping consists of dozens of subtle ripples flowing from heel to toe. Tese


ripples


work together cohesively to elevate COR in the face’s center region. Tat accomplishment results in a significant ball speed boost for a noticeable distance increase when you make solid contact, helping make your longest drives go even longer.


Te Epic Flash driver also Jailbreak Technology for Faster


Ball Speed Internal Jailbreak bars stiffen and


stabilize the crown and sole, placing more impact load on the face to promote faster ball speed.


New T2C Triaxial Carbon Crown


Material for Higher MOI A new lighter triaxial carbon


fabric called T2C has a tighter weave; the weight it saves is redistributed within the head to raise MOI for exceptional forgiveness on off- center hits.


Adjustable Perimeter Weighting


for Ball Flight Control Sliding 16-gram weight gives


golfers the power to easily promote draws, fades or a straighter flight.


2 Driver Models: Standard/Sub


Zero Pricing: $529.99


Epic Flash Fairway Woods Te new Epic


Flash fairway


wood features our new Flash Face Technology to help golfers of every level and swing speed get more ball speed and distance. Within the clubhead, Callaway’s innovative Jailbreak Technology is the engine that promotes increased ball speed. Epic Flash fairway woods also have a new, lighter OptiFit Hosel to make it simple for players to dial in easy launch and optimal flight.


Unprecedented Ball Speed Callaway


learnings from


New Flash Face Technology for engineers


applied Artificial


Intelligence to create a new fairway wood face design that promotes increased ball


speed for longer


distance. Forged Carpenter Steel Face Cup


for Fast Speed Forged 455 Carpenter steel


construction combines with Face Cup technology to deliver fast ball speed across the face for distance on center- and off-center hits.


Jailbreak Technology for Fast Ball


Speed Our innovative Jailbreak


Technology incorporates two internal bars that stiffen the body, placing more impact load on the face for fast ball speed.


New OptiFit Hosel for Easy


Launch and Optimal Flight Callaway designed an entirely


new hosel system that’s shorter and lighter; the saved weight is used to reposition the CG for easy launch and high, long-carrying flight.


Standard/Sub Zero Pricing: $299.99


2 Fairway Wood Models:


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