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Anthony Anderson Attempts to Break GUINNESS WORLD RECORDS™ Title at Topgolf


BY TOPGOLF


Photo courtesy of Topgolf Global sports entertainment


leader Topgolf® launched its latest original video with a bang. Te episode features Anthony Anderson, star of ABC’s hit show “Blackish,” attempting to break the GUINNESS WORLD RECORDS title for the longest useable golf club.


“Anthony is a competitive


guy, so he is really committed to crushing this GUINNESS WORLD RECORDS title,” said Topgolf Chief Marketing Officer Brian Radics. “Topgolf had a blast working with Anthony, GUINNESS WORLD RECORDS and the rest of the team on this crazy attempt. We like to say that ‘Big Hits Live at Topgolf,’ so I’m expecting that this record will be a big hit with his fans.”


Anderson performed the stunt in November at Topgolf Las Vegas with


a GUINNESS WORLD RECORDS Adjudicator on site verifying the attempt. A successful shot had to be performed with the club, driving at least 25 meters (82 feet, 1/4 inch).


and


Te episode, hosted by actor comedian


starring


also features a behind-the-scenes segment


Jareb Dauplaise, the


“What’s


Inside” YouTube channel hosts, who showcase how the unique club was made. In addition, “What’s Inside” covered the event in a unique video produced for its channel. GUINNESS WORLD RECORDS also documented the stunt in its own video.


Te longest usable golf club


included a custom-made club head by Callaway and shaſt by Fujikura. Te 37-foot-1-inch club was made of specialized carbon fiber.


“Record Breakers” is original


content for Topgolf ’s YouTube channel that will show off crazy, record-breaking stunts. Te episode is created and produced by Liquid Light. “Record Breakers” adds to Topgolf ’s growing portfolio of hit original content, including “Who Will Rock You?” and “Topgolf Chef Showdown.” Check out full episodes at www.youtube.com/topgolf.


About Guinness World Records


GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 141 million copies in over 40 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has


sold more than 4 million copies to date.


Guinness World Records’


worldwide television programmes reach over 750 million viewers annually and more than 3.7 million people subscribe to the GWR YouTube channel, which enjoys more than 328 million views per year. Te GWR website receives over 20.5 million visitors annually, and we have over 15 million fans on Facebook.


Te Guinness World Records


commercial sales division provides customized consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee- engagement programmes, and live and experiential events.


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