Holiday Shopping at
C
hicagoland is a great place for high-end shopping – but more than that, we have some exceptional retail stores not often found elsewhere. For example, the vibrant Old Town neighborhood on North Clybourn is home to Dainese Chicago, one of just five such stores in North America. There aren’t even that many in Europe, so the Chicago store always attracts a lot of international visitors. In addition to
Dainese and AGV products, it’s a destination and a high-end motorcycle hangout offering everything from Ital- ian espresso and European bike race events on TV to weekly rides during the warmer months..
If you’re a fan of motorcycles, you probably know the brand. Dainese has long been considered one of the elite merchants selling protective wear for motorcycles, as well as other “dynamic sports” such as mountain biking, snowboarding, equestrian, and downhill skiing. You’ll find some of these in-store and the rest online. Also, the store staff can also help in getting your favorite item shipped to your home if they don’t have it in Chicago. The Italian company, which has been around since 1972, sponsors and outfits leading pro racers and others who want the best in protective, intelligent clothing.
Think of this place as the proverbial
candy store for those who love their bikes. You’ll also find each store has a slightly dif- ferent offering of products from the other U.S. stores as well as other countries, so each visit is an adventure. It’s the perfect shopping opportunity to find that special item for the upcoming holidays! Like the famous Italian company Fer-
rari, Dainese products include innovations many Americans don’t even know exist. For example, the D-Air Airbag is a suit and neck protective system that inflates an airbag in less than a second without affecting the rider’s capacity to control his bike. Wow! Dainese Chicago Store sells high-quality head-to-toe gear,
including handmade leathers, apparel, boots, racing suits, helmets and Kevlar protection, but it’s more than just a place to buy cool,
off-the-shelf gear. Okay, yes, Dainese gear tends to be the choice of elite riders, and the products of this store consistently garner the highest ratings in terms of performance and comfort. Yes, Dainese products are often extremely technical, using the best materials and drawing on one of the best reputations in the business. And yes, you can purchase items that let you take a more casual approach to riding, but which still use Dainese technol- ogy to take these products to another level – protec- tive Kevlar riding jeans are one such example. But that’s not the only reason riders and ath- letes, and and sports enthusiasts of all stripes like to converge upon the Dainese Chicago store. Starting this summer, shoppers can also customize their own Dainese leathers with colors, club logos, one piece or two, etc. the same way Dainese customizes leathers for pro racers. It takes 3 months for the magic to happen so come in early if you want your custom apparel in time for the holidays. Dainese Chicago feels both welcoming and ex-
clusive, because of its clientele and the enthusiasm that its customers have for motorcycle racing. If you’re a fan of the sport, or if you just want the best of everything, this is the place to go. Dainese Chicago Store is located at 1216 N.
Clybourn in Chicago. Call (224) 653-8232 for information or visit the store on the web at
www.dstorechicago.com.
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Chicago Windy City Guide ◆ September - December 2018
www.windycityguide.com
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