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DOING BUSINESS


ers.” she says. “We eliminated hours and hours of calls.”


5. Texting can help patients engage with their PHI.


Any ASC that is considering using tex- ting as a communication channel must consider how to use texts with pro- tected health information (PHI). While it is not permitted to put PHI into a standard SMS text message, texting is an effective way to direct someone to a patient portal where they can log in and view their PHI. Texting also is a great way to set up a phone call with a patient to discuss something that is PHI. Consider the following example: “Hi John. We verified your insurance for your appointment on March 15. You will have a copay. Call us today on 615.555.1234 before 4 pm so we can discuss it with you.”


■■ ■■ ■■


one platform that offers multi- ple solutions (ASCs can use text messages in many ways—from appointment reminders to postop to multiple languages);


ability to customize messages (adapts to all your ASC’s needs); and


Health Insurance Portability and Accountability Act of 1996 (HIPAA) compliant (built specifically for health care use).


Selecting a Texting Platform Not all texting solutions are the same. Consider the following when selecting a texting platform: ■■


SaaS cloud-based solution (no need for additional hardware);


■■


two-way solution (for sending and receiving texts);


At the end of the day, a good rule of thumb is: If you would leave it as a voicemail, consider sending it as a text message instead.


Brandon Daniell is the president and co-founder of Dialog Health in Franklin, Tennessee. Write him at brandon@ dialoghealth.com.


PHOTOS: DIALOG HEALTH


Experience


the Difference Surgical Scheduling


Electronic Charting


Revenue Cycle Management


Supply Chain


ASC Software streamlines your business management processes to achieve performance and cost saving goals.


Serving happy ASC clients since 2005


HSTpathways’ Surgery Center Software suite offers all the tools necessary to maximize revenue and optimize both the business and clinical processes in an ASC. Visit our website to learn about all of the benefits that HST offers.


|  18 ASC FOCUS FEBRUARY 2019 | ascfocus.org


AMBULATORY SURGICAL CENTERS SOLUTIONS


Charting Software unifies clinical efficiencies with the business objectives improving documentation quality and compliance.


Practice Software automates the data sharing from the ASC to the Anesthesia Practice to facilitate the revenue cycle management process.


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