22 CASE STUDY
Hotel-style living in Birmingham
A total of 379 apartments are being launched by Galliard Homes and Apsley House Capital on a site in Birmingham city centre. Intended to produce a sense of hotel-style living, with amenities such as a gym and cinema, the partnership hopes to set a benchmark in the city.
sale, complete with hotel-style foyers, concierge, private gymnasium, club lounge, cinema/screening room, central landscaped gardens, commercial units and undercroft parking. Built on the site of a historic timber yard
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and joinery factory, the site was first developed by the Gooch family as a timber yard during the industrial revolution. By the mid 19th century the Gooch estate remained occupied by the timber yard, alongside a furniture maker, silversmiths, plywood and aluminium works. The land remained commercial up until the 1970s, when the factories were demolished and a large car park was introduced. The new homes on the site have
been designed around a central landscaped garden, bordered by two residential buildings, up to 7 storeys and 13 storeys high respectively, providing views across the Birmingham skyline. Each building has large floor to ceiling windows, with balconies and terraces. The central garden will be landscaped with trees, plants and lawns, and the project also features what’s described as a ‘pedestrian boulevard’. A choice of studio, one, two and three
AS PART OF A GROWING TREND ACROSS CITIES, THE TIMBER YARD WILL PROVIDE RESIDENTS WITH A RANGE OF LIFESTYLE AMENITIES
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bedroom apartments, including two duplex residences, are present at the site. All the apartments have an entrance hall, recep- tion room and an open plan fully-fitted kitchen. Selected apartments open onto private balconies, terraces and winter gardens. All the master bedrooms are lined with fitted wardrobes, and the master suites in the two and three bedroom apart- ments have ensuite bathrooms. The apartments have oak plank-style
flooring through the entrance and entertaining areas, with woven carpets to the bedrooms. The kitchens have high gloss grey-silver units, reconstituted stone worktops and integrated appliances. The bathrooms in the development come with large format white marbled floor tiling, to match the white suites, plus reconstituted stone vanity unit tops and timber lined alcoves. Extra fixtures include mirrored
ntended to set a benchmark in the local housing market, the scheme will provide 379 apartments for private
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