PRODUCTS


Tie Fighter Desk Lamp


Blast all your pressing tasks into oblivion as though they were mere pesky X Wings with our sleek TIE fighter desk lamp and its exceptional maneuverability – you heard us, it’s fully poseable! Officially licensed, this lovely lamp is truly a light source worthy of the Empire.


Of course, while these are an incredibly convincing miniature replica, they lack the combat shields, hyperdrive, life-support systems, and generally flimsiness of their in-movie counterparts. Sorry, Emperor Palpatine. It’s true. (Ooh, burn, etc.) And, thankfully, this bit of kit doesn’t make the deafening roar of the original TIE fighters. Just as well, you’d join the Rebel Alliance after about 3 uses if you had to listen to that every time.


Product features: • Officially licensed TIE Lighter poseable desk lamp • Stands approximately 60cm tall • USB powered via included 3m cable


Dimensions: Measures approximately 31cm (H) x 23.5cm (W) x 5.5cm (D)


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place as 24% of respondents scored them ‘excellent’ for contactability standards. Hotels followed closely at 23% yet with the lowest ‘poor’ score of 10%, while supermarkets received the second lowest poor score at 13%, and an excellent score of 19%. On the other side of the coin, airlines, car brands and delivery services were judged the worst. Airlines and delivery services’ contactability standards were scored a level of ‘poor’ by an alarming 24% of those surveyed. Fashion and DIY stores didn’t fare much better, with the majority of survey respondents voting their ease of contact as ‘basic’ and only 12% as ‘excellent’. However, mobile phone companies, utility providers, internet providers and insurance companies all fell roughly in the middle, with none particularly standing above the rest. The reasons why businesses are scoring so low when it


comes to their contactability vary from sector to sector. Let’s look at airlines first – understandably airlines do have a good few potential risks which could arise at any moment and pose a threat to smooth operations, such as unexpected strikes and natural events that will automatically increase the amount of customer queries. Yet knowing these unpredictable issues may occur, it is alarming to see that the vast majority of airlines don’t have basic customer query resolution sorted. On the other hand the DIY sector does not make its staff accessible enough, scoring very low on contactability and fast, effective problem resolution, despite the fact that DIY products frequently stump people once they get them home and they will turn to the original company for help. Regardless of the sector, one thing is apparent and that is


people expect a (timely) response to any query. In order for businesses to meet their customers’ demands, it is important


that the company’s contact details are easy to find and include a range of options. Multichannel support with live agent interaction at critical times of day and night needs to also be thrown into the mix as all this tied together is central to improving customer experience and thus subsequently boosting customer loyalty and ultimately boosting the bottom line.


Regardless of the sector, one thing is for certain and that


is people demand a response to a query across any of the channels which are available to them. It is a well-known fact that more and more people are shopping online which means competition is rife, therefore businesses need to ensure it is easy for their customers to get in touch with them and are positioned to solve their queries as quickly and efficiently as possible – otherwise, they risk losing customers to businesses that have their contactability switched on.


1 It’s personal – and that’s official: Customer experience without the human touch is a business loser, Yonder Digital Group, February 2017. 2 It’s personal – and that’s official: Customer experience without the human touch is a business loser, Yonder Digital Group, February 2017. 3 It’s personal – and that’s official: Customer experience without the human touch is a business loser, Yonder Digital Group, February 2017.


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