22 AIR CONDITIONING & VENTILATION; APPOINTMENTS & NEWS Why Your Construction Firm Needs A Strong Brand Y
our brand is not your logo. In this quick fire Q&A, I dispel the common miscon- ception around what branding is and
how it is a game changer for companies in the construction industry who are serious about success:
HOW CAN A STRONG BRAND IMPROVE MARKETING? Your brand helps to create a strong impression of your business and gives confidence to buyers.
Get your branding right and you’ll achieve customer loyalty and lifetime value for years to come.
DOES BRANDING REALLY MATTER FOR B2B COMPANIES? Yes. In fact, it is arguably more important as B2B purchasing decisions are more long term than consumer ones. Make the wrong decision in the B2B world and the impact could be much greater than if you buy the wrong bottle of
shampoo from your local supermarket. Furthermore, B2B companies with strong brands outperform weak ones by 20 percent.
HOW RELEVANT IS BRANDING IN THE CONSTRUCTION INDUSTRY? Highly relevant. When your construction business is competing against so many other firms offering a similar product or service, at a similar price, a strong brand is the only differen- tiating yardstick people will have.
HOW DO I BUILD A STRONG BRAND? Building your brand is not an overnight job, it takes persistence, focus and dedication to originate and perpetuate a brand people can recognise and want to support. The first step is a marketing tutorial with an agency your can trust to offer you strong advise and support. Sarah Reay is managing director of
Construction Marketing Experts, a full-service marketing consultancy. Set up your free branding tutorial with Construction Marketing Experts.
0843 506 5202
www.constructionmarketingexperts.co.uk
Freefoam de-mystify the process
TV Shows and online videos about how everyday objects are made are incredibly popular and can be a powerful marketing tool for many manufacturing companies – with Lego clocking up over 6.5 million views on YouTube! Freefoam Building Products are pleased to announce the launch of another new video featuring all aspects of the production process of its fascia, soffit and guttering products. The video explains each stage, right from the arrival of the raw materials on site, through the extrusion of PVC in the production process to storage and distribution of the finished product. Louise Sanderson, Marketing Manager explains “This film gives us the opportunity to demystify the process and explain simply and clearly how our products are made. It’s fascinating to see how we take simple raw materials in powder form and create an end product that will still be protecting roofs and homes around the country in 50 years time.”
01604 591110
www.youtube.com/channel/UChtEpiVP9ux0YAsgl0UqdnQ/featured
WWW.HBDONLINE.CO.UK
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