CASE STUDY 17
such as tower cranes arriving very early or leaving ahead of rush hour to avoid further disrupting traffic.
One contentious part of the planning process was the fact that a car park would have to be demolished to make room for the development. This of course raised issues initially, but Barratt have appeased the planners with a secure, underground car park extending across the site with 250 commercial and 160 residential spaces as part of the masterplan. The developer will also work with the council to direct people towards alternative car parking in the nearby area for the time being.
CONSULTATION Danny Farenden, projects director at Barratt London (West), explains how the team tackled planning constraints via a careful consultative approach: “The planning process for a scheme of this scale is never easy, and the design had to undergo iterations through consultation with our project stakeholders before we were able to settle on an agreed scheme with Hounslow Council. “Of particular importance – due to the scheme’s town centre location – was our extensive consultation with statutory authorities, such as fire, airport, and ecological bodies that represent the area. It was critical that the scheme was compliant with their own aspirations for the project.” As part of the scheme, Barratt established a network of local businesses, consisting of representatives from the adjacent Asda store, as well as the Blenheim Centre (a shopping/leisure centre), and a further shopping centre called the Treaty Centre, as well the local GP practice. The network continues to meet frequently to discuss the impact that the project is having on their operations to date, and raise any concerns or queries. According to Farenden, the developer has received “an overwhelming amount of support” for the scheme from the group, in the hope that footfall and revenue will be increased for nearby commercial enterprises. He continued: “We also meet regularly with a working group of interested local stakeholders, including residents, councillors and resident groups operating within the area.
“The overarching feedback has been that everyone is looking forward to taking advantage of what High Street Quarter will bring to the community in the form of new residences and new amenities.”
HOMES & PUBLIC SPACE
Over 40 per cent of the homes will be ‘affordable,' split equally between afford- able rent and shared ownership, and spread across all four blocks at the development. Upon completion, High Street Quarter will
deliver 528 one, two and three-bedroom homes. Residential accommodation will be spread across four new residential blocks, including a 27-storey tower, together with the 15 new commercial units of varying size and the cinema.
Each of the homes have been meticu- lously designed to derive maximum benefit for residents from the available space. Design elements seen in the development include open plan living and dining areas, fully integrated German-designed kitchens and stylish lighting, with interior designers employed to ensure that the homes look their best from day one. As well as this, residents can rest easy with CCTV security system coverage across all residential build- ings and entrances.
Farenden provided some more detail:
“The apartments above shops have generous balconies and large windows letting in plenty of light, and the apart- ments will take advantage of our quality communal amenity space being provided in the scheme.
“The public spaces have been designed as a series of distinctive areas, each having a different character reflected in their scale
Residential accommodation will be spread across four new residential blocks, including a 27-storey tower, together with 15 new commercial units of varying size, and a cinema
IT IS HOPED THAT THE 27- STOREY TOWER WILL ACT AS A LANDMARK AND VISUAL MARKER FOR THE TOWN CENTRE WHEN SEEN FROM FURTHER AFIELD
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