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HEART OF THE COUNTRY SHOPPING VILLAGE...


Just a few miles outside of Lichfield, conveniently located on the A38 in Swinfen, you'll find a family-run shopping village that is a destination in its own rights.


Some 25 years ago, Lesley and Simon moved to the farm and started to sell their own potatoes and free range eggs as well as dried flower arrangements, blue and white china and country fabrics... the start of a very special. Today, the village plays host to a fabulous selection of individual boutiques and restaurants that are very much worth exploring, park up - there's ample free parking and prepare to take your time.


The shops and restaurants open at 10am, this gives Simon and Lesley time to sweep paths, water the flower borders and plants and ensure everything is tidy for their valued visitors. The shopkeepers also create a welcoming environment with many hosting interesting workshops or demonstrations added to by that friendly and attentive service that smaller shops offer so well. From beautiful jewellery to gorgeous furniture for the home, handpicked clothes and accessories to delicious restaurants, there's something for everyone.


A totally different experience to your regular high street and with less crowds and stress, these individual shops are home to carefully curated 'finds' and experiences. From interiors to complete your home to more unusual fashion labels, carefully


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crafted jewellery and bespoke pieces to exquisite teas, you can also indulge in pamper treatments here too or purchase thoughtful art or gifts for someone special! At Heart of the Country Shopping Village you'll shop 'interesting'; you'll shop 'special'; you'll shop' different' and you can also take time out to consider your purchases at one of the great eateries too!


The rural setting adds to the destination which can get busy at weekends with coaches of shoppers all wanting to uncover that something special at the Village. Take time out to explore all that this destination has to offer and enjoy a level of service that makes parting with your money a more pleasurable experience...


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