22 CASE STUDY
network into Gedling has also been included within the plans, with land set aside for a park and ride site to ensure the residents and the surrounding local community can benefit from any future improvements to the trans- port network.
COMMUNITY MATTERS
As to the community aspects of the project, Mason explained: “Keepmoat Homes are committed to a consistent and sustainable approach to engagement with others, and we developed a strategy providing a framework for consultation and engagement. “Our approach demonstrates our commit-
A SUCCESSFUL PARTNERSHIP CAN DELIVER A COMPLEX SCHEME WITHIN CHALLENGING TIMESCALES, AND MEET THE EXPECTATIONS AND
VISION OF ALL INVOLVED Andrew Mason, divisional chairman at Keepmoat Homes
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ment to be open, accessible and responsive, in order to deliver a vision for the future of the Chase Farm neighbourhood.” Keepmoat has held events within the local community to update them on the progress of the scheme, and have created an online community portal. This provides information about the development and links to local agencies and services. The housebuilder has also created an Employment and Skills Plan as part of its commitment to working with Gedling Borough Council and local agencies, to use the investment in Chase Farm to actively participate in the economic and social regeneration of local communities and neighbourhoods. “The Employment and Skills Plan establishes clear targets for the number of trainees, apprenticeships, local labour and community activities based on the CITB training and employment model,” Mason adds. “We have targeted the use of local labour, suppliers, subcontracts, and SMEs in the delivery of the new homes, with the aim of maximising the level of investment into the
local economy, and have held local supplier events to promote the opportunities available within Chase Farm.”
ATTRACTING BUYERS With the wide range of homes on offer across the site, there are different price points to attract different purchasers. According to Keepmoat’s Mason, however, the homes “have been priced with a focus very much on first time buyers and first time movers.” He continued: “With initiatives such as Help to Buy, we are also targeting the larger homes at family buyers who wish to remain in the local area, but have lacked choice, or the ability to afford to buy a larger new build home in the Gedling location.” Andrew concluded: “Chase Farm is the flagship scheme within the Keepmoat Homes East Midlands region. The development provides an example of how high quality sustainable design can fully integrate with the wider community, creating new homes which benefit not only the new residents, but creates new links to wider community benefits such as schools, services and open space. “The scale and long term nature of
the development provides the opportunity for Keepmoat to work with our partners in such a way that we can introduce new initiatives and methods of working, such as the introduction of modular housing, or trialling private rented homes, without affecting the wider vision for the development.” Mason concludes that the development shows how “a successful partnership can deliver a complex scheme within challeng- ing timescales, and meet the expectations and vision of all involved.”
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