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COVER STORY “The most effective way for ASCs


to have a strong voice that reaches patients and legislators is to support the ASC industry by becoming mem- bers of your state and the national ASC associations,” she says. “Col- lectively, we can get our message out to more people and do so faster. Sup- port industry efforts to report qual- ity measures to our ASC societies for benchmarking and to state and federal reporting programs. These are aimed at promulgating data to the public as more steps are taken for transparency in quality and price.”


Caillet, too, encourages joining state associations and ASCA. “If you . . . participate in their benchmarking pro- grams, such as the one we have here in Ohio, the data and information those organizations receive is vital when they go to bat for us on a state and federal


level. They use that information when pushing for helpful legislation and in public relations efforts.” She recommends ASCs send a rep-


resentative to attend National Advocacy Days. These programs, she says, pro-


vide an opportunity to build closer rela- tionships with members of Congress. “I learned a lot about what our gov- ernment officials thought and knew about ASCs,” Caillet says. “This infor- mation helped me determine more effective ways to educate our leaders about surgery centers and the value we deliver to their constituents.” Epstein says he frequently visits


Tallahassee, Florida’s capital, to speak with state representatives about ASCs and lobby on their behalf. He says he uses information about and provided by FSASC’s members to support his claims about ASCs as safe, cost-effec- tive options for surgery. “It is all about educating everyone on what we do and why and how we do it. We know our ASCs do tremendous good. Now we need to make sure more people understand that as well.”


12 ASC FOCUS SEPTEMBER 2018 |www.ascfocus.org


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