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LIVE 24-SEVEN


THE COLLECTION IS SUPPOSED TO BE COMFORTABLE, BUT STILL STYLISH.


favourite pieces? My favourite item is the sweater; it fits great and doesn’t itch at all. It’s also pretty light, so can still be worn in the British summer. Let’s face it, it’s only hot here for like 48 hours!


Who do you see wearing your collection? What type of guy is going to like the collection? I designed the collection for people in bands or people who like to dress that way. The collection is supposed to be comfortable, but still stylish.


Will any of your McFly or INK. band mates be seen modelling for you? What has their reaction been to Polonius? Danny [from McFly] loves the shirts and Todd from INK. loves the sparkle long sleeve. I think they like it... unless they are just being polite?


Do you launch yourself into new projects with confidence or do you ever get nervous? I ask this because you had huge success with McFly, you won I'm A Celebrity – a tough popularity contest – and have formed another band whilst McFly take a break. It seems you can do no wrong! Are you an all or nothing kind of person? Go hard or go home? Ah thanks! I work very hard on each project, but to be honest I feel like it’s more about the journey rather than the end result. It’s like coming off stage, as long as we had fun then it was a great show.


Dougie, like all of the McFly boys you have many talents, for you it’s music, acting and now fashion designing! Share with us the inspiration behind your debut clothing collection, Polonius… The whole collection is inspired by rock and roll and movies; everything from sixties rock all the way to nineties grunge and there’re also a few nods to my favourite directors like Baz Luhrmann. I’m a huge fan of black and white photography, so a lot of the inspiration came from that, like backstage at a Nirvana show or something. I also love the whole romance that surrounds Hollywood around the eighties and nineties where rock stars would mingle with movie stars on Sunset Boulevard.


Polonius is an unusual name…did you come up with that? Yeah! All by myself with no help from anyone! [laughing] It’s a character from Shakespeare’s Hamlet. I love movies, plays and music so I thought it was a good fit.


There are some stand-out pieces in the collection and whilst it may seem like trying to pick a favourite child, do you have any


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