tsunami’ is here, and we want to ride as much of it as we can.”

Fitzpatrick says there is a con-

certed effort to grow the online pres- ence of Northwell Health | Garden City SurgiCenter as well. “We are building new websites for both ASCs, working closely with Northwell’s marketing team and an outside mar- keting company. We will be linking between the ASC websites and the physicians’ own websites.”

Do Not Overlook the Nuts and Bolts Efforts to effectively grow ophthalmol- ogy might be stifled if an ASC does not focus on basic concepts needed for success, Violin says. “You must look at cataract surgery through the same lens as the payers. They view it as a generic service and want to keep payments low. That is why metrics are so impor-

tion and vitreous loss rates,” he con- tinues. “You must increase your cost efficiency and quality of care and then measure your performance and bench- mark it using reliable data.” Edwards says that while much of

Medarva’s growth efforts are geared toward educating patients, physician satisfaction remains a top priority. “One of the things that keeps us strong is our staff and streamlined infrastructure. We have a 95 percent satisfaction rate and that reputation helps us grow.” Staff do everything they can to make

tant. You must get the lowest possible price per case on all your equipment. Another major variable to monitor closely is the cost of nursing time. “Carriers are increasingly look- ing at quality measures like complica-

JUST TAP FOR COMPLIANCE Instant Access to Thousands of Manufacturers’ IFU’s.

their physicians’ day easier, Edwards says. If a surgeon wants to add a case, they make it work. If they need a week- end case, then they have a weekend case. “The surgeons are our custom- ers,” he adds. “Meeting their expecta- tions will help ensure they continue to think of us as a valued resource.”

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22 ASC FOCUS MAY 2018 |

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