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CDEC has expanded its HEFE team with new Business De- velopment Manager. Jeremy Eustace has joined the HEFE team at CDEC as Business De- velopment Manager. He brings with him 16 years of industry experience focused particularly on the education and corporate sectors, spending time with Reflex, Roche, Infacom, PAI Group and, latterly, IVC. In his new role, Eustace will manage a number of key uni- versity accounts, while also building new contacts within the HEFE sector and working to gain better coverage across the LUPC and SUPC membership. Toni Moss, Managing Director at CDEC, said: “Our HEFE team continues to go from strength to strength. With his extensive experience in the education sector, Jeremy will be instru- mental in helping to continue this growth, maintaining and developing key relationships and working to create innova-


Peerless-AV has announced the addition of Justin Joy to the Ex- port Sales team as Senior Man- ager, Sales, Middle East and India. Based in Peerless-AV’s new Dubai office, Justin joins from distributor Almoe Digital Solutions


bringing with him


extensive knowledge of Peer- less-AV products and valuable AV/IT technical expertise. For the past four years, Justin worked at Almoe Digital Solu- tions, a Peerless-AV partner since September 2016, and a leading distribution and solu- tions provider of AV and IT products in the UAE for over 20 years. In his new role, Jus- tin’s focus will be on growing Peerless-AV’s presence in the region, managing strategic rela-


tive and effective solutions.” Eustace


added: “CDEC is


known for its expertise in the education sector and I am thrilled to be able to use my skills and experience to help the team continue to grow and develop.”


Crestron has announced the appointment of Thom Goos- sens as Regional Sales Man- ager for Crestron in the Neth- erlands. Thom has worked for the past 11 years at Canon, latest as Business Develop- ment Manager and has a lot of experience developing new op- portunities in existing and new market areas.


Thom states: “After experi- encing the professionalism of Crestron as a partner and us- ing Crestron products myself,


the move to Crestron seemed logical. I am very excited to be joining the team in the Neth- erlands and further expanding the market there.”


Daniel Kerkhof, Regional Man- ager for The Netherlands adds, “Thom’s wealth of experience and industry knowledge will make him a key addition to Crestron. The Netherlands are a growing market for us and we are confident that Thom will help us in achieving our goals”.


Andrew joined the company in 2001 from Accord where he was the Support Director cov- ering EMEA and Asia and was responsible for both pre- and post-sales support.


Marco Landi comments: “I am pleased to have Andrew lead the systems engineering teams for Polycom in EMEA and APAC. The industry is at the cusp of digital revolution and a


Jeremy Eustace has joined the HEFE team at CDEC as Business Development Manager.


Almoe, we have a warehouse facility in Dubai offering effi- cient local customer support, and we now have a talented sales


professional based in


Dubai to further build our pro- file and take advantage of the considerable business leads we see emerging in the region.” Justin commented, “It’s been an easy transition from dis- tributor to manufacturer. Peer- less-AV has a great team and I’m pleased to be part of a growing, forward thinking com- pany with a diverse product portfolio that opens doors to new and exciting markets. We have already secured signifi- cant new business for indoor kiosks and anticipate strong sales


for mounting solutions


Middle Atlantic Products has announced that Maxwell Kop- sho will serve as the company's new Director of Training. The appointment is a demonstra- tion of the company's continu- ing mission to help integrators and specifiers deliver amazing AV experiences and develop industry-leading training ini- tiatives that will support that pursuit. In this position, Kop- sho is responsible for delivering best practices, application, and technical product training to customers. He is additionally responsible for application and technical training for Middle


part of the challenge is to also identify the best practices that enable the two regions to work in coherence. In addition, de- livering excellent customer ex- perience is pivotal to our busi- ness. Having a strong industry veteran like Andrew means that we can provide a more strategic technology insight to our cus- tomers, as well as our partners, in the region.”


Kopsho brings a wealth of ex- perience as an educator, tech- nical sales leader, and AV con- sultant. He is a senior faculty member at AVIXA, where he was awarded Educator of the Year in 2010 for his work in AV/ IT and in preparing more than 1,200 students for the CTS exam. Kopsho holds key tech- nical certifications that will aid in supporting training efforts, including CTS/I, CTS/D, and RCDD. He comes to Middle At- lantic from Wolf Vision, where he was the Director of Training and Strategic Business Devel- opment. In that role, he was


Thom Goossens joins Crestron as Regional Sales Manager for the Netherlands.


Polycom is channelling “the voice of the customer” into its products and innovation DNA, with the promotion of Andrew Hug to the role of Area Sales Vice President, Systems En- gineers, EMEA and APAC. In his new role, Andrew will fo- cus on identifying and sharing the unique collaboration and communication needs and feedback from the thousands of EMEA and APAC customers with the Polycom engineering team.


Peerless-AV has announced the addition of Justin Joy to the Export Sales team as Senior Manager, Sales, Middle East and India.


tionships, and driving new and existing sales opportunities. “Justin’s appointment is an im- portant milestone in the expan- sion of our EMEA business,” said Melinda Von Horvath, Vice President of Sales & Marketing for EMEA at Peerless-AV. “We have a reputable and experi- enced distribution


partner in P18 AV News April 2018


and outdoor displays through- out the year.” Previously


to Almoe, Justin


worked for a major financial services company.


Born and


educated in India, he holds a Bachelor’s Degree in Sales and Marketing. He also speaks six different Indian languages.


Andrew will lead the charge on providing customer insights, analysing customer feedback, applying international best practices for product innova- tion, and enabling more flu- id cross-company technical knowledge-sharing. He will report directly to Marco Landi, Senior Vice President, Asia Pa- cific, Africa and Europe. The new role will harness the power of


regional customers,


both existing and new, to op- timise the company’s unified communications solutions. Andrew, and team, will show- case Polycom’s Executive Ex- perience Centres to enable companies to see the power of Polycom’s solutions, such as the Trio Family, RealPresence Group Series, RealPresence Centro, Microsoft Skype Room systems, RealPresence Immer-


sive Studio, and many more. Andrew is a seasoned industry veteran with extensive experi- ence in the unified communi- cations industry. At Polycom, he was previously responsible for the technical sales con- sulting and demonstration fa- cilities group across EMEA. He helped establish Polycom’s technical sales consulting function in China, Hong Kong and Singapore back in the days, and was also involved in staff recruitment, customer engagement and partner advi- sory for the Service Providers.


Maxwell Kopsho will serve as Middle Atlantic’s newDirector of Training.


In his new role with Polycom, Andrew Hug will focus on iden- tifying and sharing the unique collaboration and communica- tion needs and feedback from the thousands of EMEA and APAC customes.


Atlantic's sales team, reps, and customer-facing associates to strengthen their ability to solve customer challenges. "We continue to invest in train- ing — for both our customers and our team members — be- cause it is critical to helping customers deliver the best systems possible. We're very excited to have Max onboard in this critical role," said Mark Tracy, VP of Marketing, Middle Atlantic. "I look forward to the enhancements to our educa- tional programs and the ben- efits our customers will enjoy as Max applies his vision and extensive industry experience to our training initiatives."


responsible for all global online and face-to-face training pro- grams. Middle Atlantic Products has been part of Legrand since its acquisition in 2011.


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