COVER STORY


Boston Calling


Expand your ASC network, knowledge and skills at ASCA 2018 BY ROBERT KURTZ


W


here can you find thousands of your peers, ASC industry leaders, cutting-edge technology, the Green Monster, chowder and duck tours all in one place? Boston, Massa- chusetts, of course, between April 11 and 14, when ASCA 2018 convenes at the Hynes Convention Center. Need some more reasons why you need to be at this meeting? Read on.


New this Year


At the request of past meeting attendees, 17 sessions at this year’s meeting will feature advanced content designed for ASC professionals who feel they already have the basics down and are looking to take their skills to the next level. Co-presenters of one of these ses- sions, Colin Park and Clinton Flume, directors at valuation and transaction advisory firm VMG Health in Dallas, Texas, say the session will walk attend- ees through why an ASC may need a


valuation, how to perform a high-qual- ity valuation and how to assess and manage the primary drivers of value. If you are looking to gain a bet- ter understanding of the False Claims Act (FCA), attend the advanced ses- sion “ASC Risk Areas Under the False Claims Act” led by Ashley Morgan, associate attorney in the Washington, DC, office of Liles Parker. “FCA is one of the government’s most power- ful tools in recouping federal funds and combating fraud on the government,” she says. “This presentation will review the scope of FCA, with a focus on its impacts on ASCs and how an ASC can identify its specific risk areas.” Other advanced content sessions will focus on benchmarking key per- formance indicators for financial suc- cess, learning from near-misses and mistakes, making joint ventures work and exploring new challenges in ASC


12 ASC FOCUS APRIL 2018 |www.ascfocus.org


leadership for ASC administrators who have years of experience in that role. At this year’s meeting, you can also


participate in several interactive ses- sions like “Crossing the Generational Divide.” Those who attend this session will form multi-generational teams that will be asked to problem solve together and build on the strengths of all involved to generate top-tier results. Cindy Young, RN, CASC, administra- tive director for the Surgery Center of Farmington in Farmington, Missouri, and Lisa Austin, RN, CASC, vice pres- ident of facility development for ASC management and development com- pany Pinnacle III, out of Lakewood, Colorado, will lead this discussion. The session, says Young, will give attendees techniques and ideas they can take back to their centers. To make these interactive sessions


as effective as possible, seating is lim- ited, so you will need to arrive early to get inside.


ASC professionals planning to enhance their infection prevention pro-


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