AS I SEE IT


Go Social Tweet about colorectal cancer pre- vention to your peers. Post articles and informative videos on your cen- ter’s Facebook page. Use social media platforms as a means of sharing your knowledge of ways to prevent colon cancer and why others should screen for it. Share facts, recipes, health tips, health insurance coverage informa- tion to those you know. Do your part to spread the word.


March presents two important opportunities for everyone in the business of health care to (1) provide information to our communities regarding colon cancer and (2) promote awareness of our roles with regard to colorectal cancer screening, prevention and treatment.”


— Annie Sariego, CASC, and Lori Trzcinski Physicians Endoscopy


kit, which includes templates for pins, magnets, postcards, banners and radio public service announcements, can be found at http://nccrt.org/about/public- education/blue-star-marketing-kit/. The National Colorectal Cancer


Research Alliance (NCCRA) is dedi- cated to the eradication of colorectal cancer by promoting the importance of early medical screening and fund- ing research to develop better tests, treatments and, ultimately, a cure. The initiative was co-founded in March 2000 by Katie Couric, Lilly Tartikoff


8


and the Entertainment Industry Foun- dation (EIF). Want materials more specific to


your practice or center? Create your own. For 2018, Physicians Endos- copy developed a new Colon Can- cer Awareness marketing initiative for each of its centers to be handed out to patients and patient caregiv- ers. The main goal of the piece is to help patients develop a better under- standing of the difference between a screening colonoscopy and a diag- nostic colonoscopy.


ASC FOCUS MARCH 2018 | www.ascfocus.org


Participate in Colon Cancer Awareness Events Dress in Blue Day: This year, national Dress in Blue Day is Friday, March 2, 2018. Encourage others to do the same to show their support. For example, businesses can allow their employees to wear jeans and a blue T-shirt instead of their usual uniforms. Some people raise awareness and show support for friends or family members who have suffered or are suffering from colon cancer by wearing a shirt that says, “I’m blue for my son” or, “I’m blue for Mike.” Visit www.ccalliance.org/ awareness-month/dress-in-blue-day for more information. The Undy 5000: Created by the Colon Cancer Alliance,


the Undy


500 is a 5k run/walk where partici- pants are encouraged to run in their boxers to bring attention to the area affected by colon


cancer. Events


can be found across the US. Visit www.ccalliance.org/undy-runwalk. Get Your Rear in Gear: In part- nership with the Colon Cancer Coali- tion, Get Your Rear in Gear (GYRIG) 5K Run/Walks can be found in com- munities across the US. Celebrat- ing 10 years of achievement in 2014, Get Your Rear in Gear is a grassroots movement created to drive home the importance of colorectal screening. “Get educated. Get screened” is its motto. To find a race in your area, visit www.coloncancercoalition.org.


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