STUDIES CASE
WORTH EVERY PENNY: THE BEST MONEY WE EVER SPENT…
Small business owners share the investments they made for long- term success
J
ust under three quarters (71%) of small business owners say that investing in their company is the key to long-term
success. However, according to research from American Express, concerns about cash flow (30%) to help fund future growth are considered to be the biggest challenge currently facing small businesses, ahead of forecasting the impact of external factors such as Brexit (21%) and prioritising the multiple needs of their business (14%). With small business owners ranking
branding and marketing (25%), new hires (19%) and specialist equipment (15%) as the most important areas of investment, here, five small business owners share their stories of the best money they ever spent to help secure future success. Karen Penney, head of small business services at American Express said: “What
WHAT THESE INSPIRING CASE STUDIES HIGHLIGHT IS THAT WHILE INVESTMENT CAN BE CRITICAL TO SMALL BUSINESS SUCCESS THERE’S NO 'ONE SIZE FITS ALL' APPROACH
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these inspiring case studies highlight is that while investment can be critical to small business success there’s no 'one size fits all' approach. As the definition of success is personal to every small business so is the journey to making the right investment at the right time. For those planning investments large or small, one of the benefits we offer is extended payment terms and flexible spending limits to help businesses address the challenges of cash flow management.”
Christian and Smarter Christian Lane, CEO of Smarter, understands only too well just how important a small investment can be.
Christian founded Smarter, the award- winning Internet of Things firm that develops connected kitchen devices, in 2013 with his wife, Isabella. Having seen incredible growth since then, he puts his best spend down to the £100 put towards creating a prototype for their first creation – the iKettle. Unsurprising given that this investment turned into a £1 million purchase order and launched the company on their journey to success.
Each Peach Having spent more than 20 years in the childcare industry, Kate Peach decided to establish her own nursery in the form of Each Peach Childcare. And, while the nursery thrived, Kate was keen to
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