EXHIBITIONS


Question:


How are the two events being effected by the global economy?


Kehrer:


Despite various global crises in recent years, the entire industry is currently experiencing a global boom. It’s an economic climate that encourages investment, not just in Europe. Considerable sums of money are


being invested in infrastructural projects, construction and the automotive industry in South-East Asia, in some South American countries and in parts of Africa. The German economy, too, has


been booming for a number of years now. Private households are increasing their consumption, and the building industry is benefiting from the trend among many Germans to build their own houses. Rising exports have led to a higher gross national product. The wire, cable, pipe and tube


industries are playing major roles in all this. We are therefore optimistic about spring 2018, and we have already recorded a good number of registrations – over six months before the trade fairs. Even at this stage, therefore,


the registration figures are persuasive. wire 2018 currently has a net occupancy of around 65,000 square metres. So far 1,120 exhibitors have registered, coming from 50 countries (November 2017). Tube has so far attracted 794 exhibitors from 46 countries, with


a net space of about 48,000 square metres (November 2017).


Question:


Can you explain the term Global Portfolio?


Kehrer: wire and Tube have grown steadily in Düsseldorf since the mid-1980s. Every two years Düsseldorf becomes the meeting place for key players of these industries. The demand for plants,


machinery and products from the cable, wire and tube industries is also growing in other countries, and so we now have wire and Tube satellite trade fairs in Russia, India, China, Thailand and Brazil. wire and tube are going global – and in fact at a time of global transformations. After all, no industry could function


without wire, cables or tubes. The success of these events has shown that we were right not to limit our focus to our domestic and European markets, but to pursue a worldwide focus and to develop more and more new markets. This is what gives our brands so much strength: wire and Tube – join the best.


It’s also been our first year of active involvement in Iran. 2017 was the first time that Messe Düsseldorf acted as an overseas associate at Iran Wire. We’ve been targeting and supporting all international companies (except US companies) that would like to present themselves as exhibitors at the trade fair in Tehran. So it’ll be exciting to see how things go at the EXHIBIRAN INTERNATIONAL Fairground from 6 to 9 December 2017. The Aria Group, the owners and organisers of Iran Wire, will be holding this high-profile technology trade fair for the first time at the new exhibition centre.


Question:


Has there been a shift in the countries where exhibitors and visitors come from?


Kehrer:


Our strongest exhibitors’ and visitors’ countries in 2018 will


28 IMT December 2017 www.internationalmetaltube.com


continue to be our European neighbours, although there are also many overseas companies.


The most strongly represented exhibitors at wire and Tube are from Italy, the UK, France, Turkey, the Netherlands, Belgium, Spain, Switzerland, Sweden, Austria, Poland and Germany. Many of the overseas exhibitors come from the United States, India, Taiwan, South Korea and China. We are expecting around 70,000 trade visitors on the five days.


Most trade fair visitors will be coming from major production and consumer countries, such as Italy, Belgium, the UK, France, the Netherlands, Spain, Switzerland, Austria, Russia, Turkey and Germany. But we’re also expecting an increasing number of expert visitors from overseas, i.e. the United States, Brazil, India and China.


Brief profile:


Friedrich-Georg Kehrer is Global Portfolio Director for Metals and Flow Technologies at Messe Düsseldorf GmbH. Working with a large team, he is responsible for the international plant and machinery portfolio in the growing area of metal trade fairs. At the moment, this means over 30 events worldwide.


photo by Messe Duesseldorf


photo by Messe Duesseldorf


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