» Facility Profile


Club16 Trevor Linden Fitness: Reinvent to Reboot


Industry veteran celebrates club success by constantly reacting to the changing market


the club in 1981 but then returned to the industry in 1982 with his own brand of women’s clubs, called Just Ladies Fitness, in the Lower Mainland of Vancouver and the Fraser Valley. He opened additional clubs in 1992 in Abbotsford B.C., eventually growing the brand to 15 locations. In 2007, when he noticed that all


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the clubs in his area were selling the same product at the same price, he re- named one of his clubs “She’s Fit!” and rebranded it as a value priced brand that offered just the basics, without group fitness classes or childminding. This strategy proved to be extremely


42 Fitness Business Canada September/October 2017


huck Lawson entered the fit- ness industry when he pur- chased a Gold’s Gym in Langley, B.C. in 1977. He sold


successful, and more clubs were opened with the new brand. In 2010, Lawson and his son Carl


Ulmer partnered with retired hock- ey star Trevor Linden to create their first coed club, CLUB16 Trevor Linden Fitness, where each club includes a She’s Fit!. The chain currently has eight locations with a ninth slated to open in South Surrey, B.C. in early 2018. Chuck Lawson has been in the fit-


ness industry operating clubs for just over 30 years now. He began as a jack of all trades doing everything from acting as club janitor to hanging Gyprock. Today, as president and CEO of CLUB16 Trevor Linden Fitness, he oversees a large and successful corpo- ration with over 300 employees.


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