August/September 2017

Hampton University Student Creates Success on YouTube

Healthy Recipe

The HBCU Advocate


Hampton University senior and YouTube sensation, Ayanna Bozeman HAMPTON, Va.


University senior Ayanna Bozeman is just 20 years old and already making a name for herself.

The strategic communications

major has taken her classroom training and her knowledge of social media to build a lucrative business and brand through YouTube.

With today’s information-driven

youth looking for honest, unscripted and unbiased perspectives, Bozeman picked the perfect time to capitalize on that trend. Today, she has a following of 28,000 on YouTube.


But success didn’t come Bozeman

created her

YouTube channel just a year ago. She started with a small following -- anywhere from 30 to 50 views with each new video. And, for the amount of effort she was putting into each post, she was tempted to quit. Her rise in popularity netted her notice on, which recently featured her in a story about entrepreneurship.

“It took a lot of effort to shoot and

edit it all myself, but I told myself to stay consistent and see where it goes,” said Bozeman.

Her determination certainly paid

off. Bozeman’s YouTube channel brings in a nice monthly paycheck,

thank you. In addition, some of her viewers have begun offering Bozeman paid opportunities to review their products.

For years, Bozeman had ideas to start her own vlog. After some encouragement from her peers, she took the bull by the horns, grabbed a camera and started filming. She filmed and wrote about as much as she could, then posted it on YouTube.

“My goal was to reach everyone

in my demographic. I use my vlog to talk about life and being in college,” said Bozeman.

Her lifestyles She attributes Bozeman vlog covered

everything from new hairstyles to cooking ideas for college kids.

her channel’s

popularity and success to the fact that, she “keeps it very real.”

will continue to

vlog while finishing her last year at Hampton University before pursuing a career as an entertainment personality.

“The people who inspire me are

my mom and my dad,” she said. They are very successful and I look up to them a lot.”

Bozeman continues to live by the motto, “Success is not an option, but a way of life.”

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