EVENTS PREVIEW


Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) will come under real-world scrutiny at IBC2017.


Technology; Leen Segers, Co-Founder and CEO of LucidWeb, a pioneer in VR content development and distribution; and Tony Mugavero, CEO of LittlStar, a global network platform dedicated to VR and 360 content. Also taking place on 17 September, the Startup Forum offers an invaluable day for es- tablished media houses, startups and inves- tors working in VR, AR and MR to share their opinions on the future for these advanced media technologies. Speakers include Marco DeMiroz, Co-Founder of The Venture Reality Fund (The VR Fund), a company that invests in early-stage VR, AR and MR startups.


Media production


IBC has also curated a choice selection of conference papers on this hot topic, in a ses-


DIARY IFA 1 – 6 September 2017


Opening hours: daily from 10 am - 6 pm Trade visitors can enter the International Trade Visitor Reception starting at 8 am. Berlin ExpoCenter City Messedamm 22 14055 Berlin Germany


IFA Berlin presents the latest products and innovations in the heart of Europe‘s most important regional market. IFA offers such a comprehensive overview of the interna- tional market and attracts the attention of trade visitors each year from more than 100 countries. IFA is the main meeting place for key retail- ers, buyers, and experts from the industry and the media. Never before had the


industry displayed so many new product categories and were so many products shown to the public for the first time. IFA’s unique blend of product innovations, stars and entertainment, presented by more than 1,800 exhibitors attracted 240,000 visitors last year. The majority of the 68,000 trade visitors came from abroad.


The floor space occupied was larger than at any previous event in the history of IFA Over a period of six days alone IFA 2016 generated an expected order volume amount- ing to around € 4.5 billion, and follow-up business is expected to be good Reports filed by journalists from 70 countries reached 1.5 billion people worldwide, Web site: http://b2b.ifa-berlin.com/TradeVisi- tors/Overview/


• An International Conference at IFA will take place under the slogan: “PLUG IN-spiration” on 4 and 5 September 2017. This year for the first time under the roof of IFA


sion entitled “VR and AR – The Production, The Potential and The Pitfalls”. Speakers will share some of the lessons that have been learned so far, as well as discussing the excit- ing potential of live-action VR captured with camera arrays, the potential adverse effects of VR and AR – and how to avoid them. In addition, the IBC Future Zone is set to deliver the latest ideas and innovations as a specially selected group of companies, including BBC R&D, Generic Robotics, NHK. Sennheiser and Immersia TV, showcases technologies including mixed reality, 3D au- dio and holographic projection, with a focus on multi-sensory virtual worlds and imagery of the future.


The IBC Future Zone is also home to the IBC Future Reality Theatre. Free to attend for all IBC attendees, the Theatre looks beyond


current technology, identifying state of the art concepts and inventions and helping to map future applications and market sectors. Con- firmed companies speaking include, Adobe, Live Planet, Nokia, V-Nova and Mettle. “VR, AR and MR are everywhere at IBC this year, from the conference to the Future Zone to the exhibition halls,” said Michael Crimp, CEO, IBC. “There’s a real sense of excite- ment around these new technologies and IBC provides an ideal opportunity to learn more about the new opportunities that are available for driving innovative content and creating new revenue streams.”


NEXT - first speakers have been announced. The IFA+ Summit offers a platform to trendsetters and visionaries to exchange and discuss within this years’ four clusters: Intelligence, Interaction, Society and Experiences. Their future-orientated talks will be dealing with topics like Artificial Intelli- gence, Internet Of Things, Virtual andAug- mented Reality as well as Smart Homes.


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