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SPORT Crouch named new sports minister

Sport will have a true advocate in the new Conservative government, following the appointment of Tracey Crouch as sports minister. Crouch, a self-confessed

“sports nut” is the MP for Chatham and Aylesford in Kent and has been a member of the Culture, Media and Sport (DCMS) Select Committee since 2012. She is a qualified football

coach and continues to play the sport actively, as well as coaching a women’s football team – something that she has done for nearly a decade. Crouch has actively promoted equal opportunities in sport through- out her career and has served as vice chair of the All Party Group for Women in Sport. In 2011, she hit headlines when she criticised

Crouch is an active footballer and has coached a team for nearly a decade In its manifesto, the Conservative Party

promised to continue to support UK Sport funding for elite athletes on their journey to the 2016 Rio Olympics and Paralympics. Te party also outlined plans to encour-

the Football Association and its laws on mixed gender games, which prevented her from playing for the Parliamentary football team. Crouch replaces outgoing sports minister

Helen Grant, who – despite claiming “sport was in her DNA” – drew criticism in 2013 for being unable to answer five simple sports questions.

age new sports in the UK by forming partnerships with US-based professional leagues – such as National Football League (NFL), the National Basketball Association (NBA) and Major League Baseball (MLB) – and creating UK-based franchises. Details:

Loved ones ‘are key’ to female participation

Family and friends – rather than famous role models – are the most powerful “influencers” in getting women to take part in sport. A new report by Women In

Sport shows how female par- ticipation in sport is swayed by a larger number of people and “influencers” than had been previously thought. C o n t ra ry to th e init ial hypothesis


successful athletes and other “role models” have the most significant impact on female participation, the report suggests that other influencers had more impact. Te influencers also come from an array of areas – such as family, friends and the local community. Te report also shows that women’s influencers tend to change over time – in line with their evolving needs. “Our research findings presented here are

clear,” said Ruth Holdaway, CEO of Women in Sport. “Role models are important, and they are everywhere, but they are not the only

Read Leisure Opportunities online: Role models like Laura Trott – can encourage women to take up sport

factor that sways women to play sport.” Holdaway added that the report – funded by Sport England – outlines a new behaviour change model called the ‘Model of Influence’, which consists of six ‘sway factors’. Women in Sport hopes the model can be

used as a framework to encourage further female sporting participation, utilising the influence of each of the influence communities. Details:

Twitter: @leisureopps © CYBERTREK 2015

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