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Leisure Opportunities is published 26 times a year by Te Leisure Media Co Ltd, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK. Te views expressed in this publication are those of the author and do not necessarily represent those of the publisher Te Leisure Media Co Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. Printed by Warners Midlands PLC. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2015 ISSN 0952/8210


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SPORT Crouch named new sports minister


Sport will have a true advocate in the new Conservative government, following the appointment of Tracey Crouch as sports minister. Crouch, a self-confessed


“sports nut” is the MP for Chatham and Aylesford in Kent and has been a member of the Culture, Media and Sport (DCMS) Select Committee since 2012. She is a qualified football


coach and continues to play the sport actively, as well as coaching a women’s football team – something that she has done for nearly a decade. Crouch has actively promoted equal opportunities in sport through- out her career and has served as vice chair of the All Party Group for Women in Sport. In 2011, she hit headlines when she criticised


Crouch is an active footballer and has coached a team for nearly a decade In its manifesto, the Conservative Party


promised to continue to support UK Sport funding for elite athletes on their journey to the 2016 Rio Olympics and Paralympics. Te party also outlined plans to encour-


the Football Association and its laws on mixed gender games, which prevented her from playing for the Parliamentary football team. Crouch replaces outgoing sports minister


Helen Grant, who – despite claiming “sport was in her DNA” – drew criticism in 2013 for being unable to answer five simple sports questions.


age new sports in the UK by forming partnerships with US-based professional leagues – such as National Football League (NFL), the National Basketball Association (NBA) and Major League Baseball (MLB) – and creating UK-based franchises. Details: http://lei.sr?a=V8z6j


Loved ones ‘are key’ to female participation


Family and friends – rather than famous role models – are the most powerful “influencers” in getting women to take part in sport. A new report by Women In


Sport shows how female par- ticipation in sport is swayed by a larger number of people and “influencers” than had been previously thought. C o n t ra ry to th e init ial hypothesis


that


successful athletes and other “role models” have the most significant impact on female participation, the report suggests that other influencers had more impact. Te influencers also come from an array of areas – such as family, friends and the local community. Te report also shows that women’s influencers tend to change over time – in line with their evolving needs. “Our research findings presented here are


clear,” said Ruth Holdaway, CEO of Women in Sport. “Role models are important, and they are everywhere, but they are not the only


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital Role models like Laura Trott – can encourage women to take up sport


factor that sways women to play sport.” Holdaway added that the report – funded by Sport England – outlines a new behaviour change model called the ‘Model of Influence’, which consists of six ‘sway factors’. Women in Sport hopes the model can be


used as a framework to encourage further female sporting participation, utilising the influence of each of the influence communities. Details: http://lei.sr?a=d2T3w


Twitter: @leisureopps © CYBERTREK 2015


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