MATRIX FITNESS PROMOTION
www.matrixfitness.co.uk N
o longer satisfied with their fitness memberships simply offering a conduit for improved health, today’s commercially-
savvy club members want a greater return on their fitness investment too; expecting faster results, the ability to analyse their outputs, and fun while they do it. Inevitably, club owners operating in increasingly saturated markets, with little scope for differentiation, are obliged to respond. One solution currently taking Germany by storm is ‘eGym’ – a range of 18, fully electronic strength-training stations covering
A NEW DIMENSION IN ‘PERSONAL’ TRAINING
all the main muscle groups. The individual stations can be linked together, and integrated with the eGym Cloud to record and actually prescribe a structured, periodised, exercise programme. By combining eight stations, users can achieve a full-body
workout in under 30 minutes. The possibility for ticking the ‘faster-results’ box is obvious, but time-saving is just one attribute of this innovative system. Ranking among the best high-technology products on the fitness market, eGym offers a host of benefits for the club, trainer, and member.
FOUNDATION FOR EFFECTIVE TRAINING T
he eGym system has been developed according to the latest sports science
research, and incorporates a host of features to please the member and studio owner. T RFID technology enables eGym stations to ‘recognise’ an individual on log-in and apply pre-programmed settings; preventing incorrect seating positions and saving time.
Faster throughput helps to reduce utilisation peaks; allowing for more efficient deployment of staff members, and ensuring a smooth flow during training sessions – dramatically improving efficiency over conventional equipment and training methods.
P
ersonal training is no longer reserved for those with high disposable incomes, as
the eGym system offers every user a tailored workout, with guidance every step of the way. Maximum strength measurements are
carried out regularly, and the results used to automatically recalculate and adjust the optimal training weights for each station and training method. Removing the guesswork helps members to avoid, as much as possible, over- exertion of the joints, or ineffective training with weights that are too light. The fully automated equipment can be
used to great effect; regardless of fitness level or training experience, and while the stations can be linked, individual or lower volumes will also generate results. On-screen training guides users through the
correct sequence of joint-friendly movements at the optimal repetition speed.
T In addition, automatic equipment settings and personalised training instructions, mean just one trainer is required to support a complete eGym system.
T Multiple adjustment points allow ergonomic and orthopaedically correct training.
T The low maintenance, modular design keeps servicing costs to a minimum.
T RFID transmission technology also ensures compatability with a wide range of media: chip card, check-in card, wristband etc., making eGym suitable for use with existing fitness studio systems. Training data is transmitted to the eGym Cloud over a WLAN connection, with no need for a central server in the fitness studio.
New features can be added at no extra cost to the operator, based on customer behaviour data. Members can also share their data via Facebook, enabling real-time comparisons with friends in the virtual eGym fitness team.
ADDING VALUE TO REDUCE COSTS A
lthough aimed primarily at the premium health market, clubs can attract a range of consumer demographics by offering this added-value solution,
with the potential for cost-savings through reduced membership churn rates, and additional revenue streams, regardless of facility type. To arrange a demonstration, speak to your Matrix Area Sales Manager, or call 0800 389 6078.
T
he eGym Trainer app opens up a whole new dimension of mobile access to member
information and training functionalisation. Thanks to seamless data synchronisation, trainers can track activity and progress inside and outside the gym, enabling them to determine individual training recommendations for members, and create training plans on the move. Once registered with eGym, club members
can view, post, receive, and analyse information via any iOS or Android Smart device too using the eGym Cloud and app technology; even creating their own training plan based on a comprehensive exercise database. Personal apps and accessories can also be connected to the eGym Cloud, to esure that data is as up-to-date and complete as possible. The training data from both eGym and partner equipment is still automatically captured and analysed to enable meaningful recommendations.
A SPORTS PROGRAMME FOR THE DIGITAL GENERATION
COME AND SEE US
HALL 6 STANDS D22 & E25
www.matrixfitness.co.uk HALL 7 STAND C30
www.egym.co.uk
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