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400,000+ READERS leisureopportunities 31 MAR – 13 APR 2015 ISSUE 655 Daily news & jobs: www.leisureopportunities.co.uk London launch takes ClassPass to new heights


London’s booming boutique fitness scene has led to it becoming the fast- est growing market ever for studio subscription service ClassPass, says chief executive Payal Kadakia. Less than two weeks aſter launch-


ing in the UK – on the back of huge success State-side where it was recently valued at more than £136m – ClassPass boasts a portfolio of over 170 studios in the London area for its members to choose from. Te ClassPass offering is aimed


at fitness class fans who want the option of varied workouts – from yoga and barre, to spin and boot- camp – at an affordable price. Clubs receive monthly payments from ClassPass, as well as the opportunity to convert new guests into members. For a special launch price of £79 per month


just beginning to take off,” Kadakia told Leisure Opportunities. “In fact, London is our fast-


est growing market ever. It’s been a privilege to work with so many great studios thus far and Londoners seem incredibly hungry to get started and try out as many different workouts as possible.” Having enjoyed huge popular-


ity in New York through concepts such as SoulCycle, boutique fit- ness classes are starting to surge through London, with a consider- able number of high-end studios being opened in recent years. Having attracted £37m in venture


Payal Kadakia spoke exclusively to Leisure Opportunities about the launch


(and £89 thereaſter), ClassPass members get unlimited access to studios in its network – although (to protect each site’s business mar- gins and manage footfall) users can only visit


‘Make physical activity the priority’, say MPs


Tackling physical inactivity must become a frontline health priority for the UK’s next government, ahead of the separate issue of obesity, says a new Health Select Committee report which was published on 25 March. Te report highlights the “huge


health benefits” of physical activ- ity and notes that individual lifestyle interventions need to be underpinned by broader initiatives designed to improve the health of the wider population if Britain is to turn the tide of physical inactivity. Continued on page 22


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the same studio three times a month. Some of the city’s hottest workout haunts have signed up to the initial launch, including 1Rebel, Boom Cycle and Athlete Lab. “London is a market with huge potential and we feel that the boutique fitness trend is


Hogwarts Express bolsters Potter tour


Te Warner Brothers Studio Tour London – Te Making of Harry Potter, has launched its new 20,000sq ſt (1,858sq m) Platform 9 ¾ expansion, bringing the original Hogwarts Express back to its studio home for the first time. Te new permanent addition to the tour


offers Potter fans a look around Platform 9 ¾, recreated exactly as it was in the film franchise. “We’d been planning for about a year-and-


a-half to bring the train back to its film home,” said Sarah Roots, vice president of Warner Bros Studio Tour London, speaking exclusively to Leisure Opportunities. “It’s a really iconic part of the film series because it’s the first shot where Harry Potter goes to Platform 9 ¾ to get the


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Te Hogwarts Express is now open to the public


train to go to Hogwarts for the first time and then it’s the last shot in Harry Potter and the Deathly Hallows: Part 2 – where Harry, Ron and Hermione, put their children on the train to Hogwarts.” Details: http://lei.sr?a=e2N8N


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capital funding to date, the expan- sion of ClassPass into Europe was


a natural step and Kadakia hinted that fur- ther growth in the UK and Europe may be on the horizon.“Right now we are focused on expanding our London efforts, but stay tuned for more developments soon,” she added. Details: http://lei.sr?a=G3U9P


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