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Touch of glass: Crisp lighting sharpens the


image, while stylish washrooms and finishings highlight both changing areas


Sweating the asset W


hen Frank Reed, co-founder of Virgin Active, was drawing up plans for his latest fitness ven-


ture, he turned to Craſtsman Lockers to help him realise his vision. Te new Sweat Union gym in Walsall


opened mid-January to a resounding voice of support from the local catchment, who are drawn to its vibrant, innovative decor and range of provision. “We are a 5,000-member Technogym club


offering group exercise at affordable prices,” states the fitness legend and the inspiration and founder of this ‘new kid on the block’. At 24,000 sq ſt, Sweat sprawls across


three floors and can cater for 700 to 800 workouts during its 6.30am to 10pm work- ing day. Frank Reed knew that changing


CRAFTSMAN UNVEIL DRAMATIC CHANGING SOLUTIONS FOR THE NEW SWEAT UNION GYM


provision had to be commensurate with Sweat’s scale of facilities and service and approached Craſtsman for their thoughts on how best to serve the club’s large and diverse membership. Having partnered Virgin Active on many


of its projects, Craſtsman are well versed in tailoring changing room solutions to the specific needs of individual clubs. Matching the dramatic decor are chang-


ing areas fitted out in striking green, yellow and grey decor, with a mix of clothes hang- ing and sports bag lockers, sleek ‘floating’ benches, vanity units and changing cubicles all designed to add a real touch of class. Adjacent to fitness areas a range of Stash


and Dash lockers in several shades are conve- niently located to serve the need for members


“We wanted lockers that can take the pounding and usage a club of our size can expect, that do not have teething problems and


that still look good years ahead. That’s why we chose Craftsman” Frank Reed, founder and CEO, Sweat


2 Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


Touch of class: Sleak, ‘floating’ benches streamline the changing experience


who come pre-changed for their workout - a central core of microlockers provide just enough space for phones, keys and valuables. “Tese lockers are already very popular indeed” Reed adds “ especially with those in a hurry to start their work-out”. Completed several weeks ahead of


schedule, the changing areas project pro- ceeded “as smooth as silk”, he states. “We wanted changing facilities that truly reflect our brand and values,” Reed explains. “Craſtsman’s solution serves our needs and that of our members perfectly.”


Twitter: @leisureopps © CYBERTREK 2015


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