If customers are worth more,


businesses can afford to spend more keeping them active, which further increases their loyalty and value


MoveGB is working with many of the major chains like Fitness First, as well as many independent operators


determined to create a culture and model that places us as one of the best customer service com- panies in the world. So we’ve studied and visited companies like Amazon, and believe we have something pretty special. Our coaches are empowered to do what


they can to delight our members and have a weekly budget to spend to make sure it happens. We recently ordered a pizza to be delivered to a member who we charged on the wrong date. Te charge caused them to go overdrawn....and hungry! Needless to say an angry customer suddenly turned into our greatest fan!


Have you done research on exercise adherence and the MoveGB formula? Yes, our model is based on the insight from over 15 million member records and 10


© CYBERTREK 2015


years at TRP. Our current busi- ness performance shows that the average length of stay is almost twice the fit- ness industry average, but we are still not satisfied and are obsessive about improving this.


How would you describe your company culture?


We’re a young, purpose driven company. We only recruit people


who are passionate about the industry, and in turn we offer them great benefits like unlimited annual leave, flexible hours, and a work environment with bean bags, free fruit and stand-up desks! We are currently on the look-out for offices as we are expand- ing so fast, the team has almost tripled since I joined the team five months ago.


Where do you see MoveGB’s position in the future of fitness and leisure? We face an inherent dilemma in the indus- try. We’re all driven to get ‘more people more active, more oſten’ but if every- one exercised for the recommended 5 x 30


Twitter: @leisureopps


minutes every week, then most health and fitness clubs would need to be five times big- ger. We need to fix this if the industry is going to do more than just survive. By uniting traditional, low cost and bou-


tique operators, MoveGB offers a way to spread members evenly, keeping the cus- tomers active and growing the size of the market for all. But you can see why the market has


anchored fitness to be worth such a low amount… because they don’t actually use the service! As an industry we should be as powerful


financially and politically as the pharmaceu- tical industry. We have a far better product for most of the same ills, we just have to get people using it.


For more information, visit MoveGB’s operator website at:


www.webuyanymembership.com Phone: 0845 519 6626


Email: partners@movegb.com Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital 13


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