ATTRACTIONS
Museums and galleries ban ‘dangerous’ selfie sticks
More museums and galleries worldwide are banning the use of a ‘selfie stick’, branding them ‘dangerous’ for artwork and visitors. With similar bans existing for tripods
and monopods, the selfie stick has recently been prohibited at famous US locations including the Getty in Los Angeles, the Smithsonian’s Hirshhorn Museum and the Museum of Modern Art in New York. Te selfie has become a phenomenon to the
point where the word has been added to the Oxford English Dictionary. In May, London was declared selfie capital of the world, while a recent Instagram survey revealed the Eiffel Tower as the most popular place to take a selfie. Details:
http://lei.sr?a=W2X7f
Lego Movie 4D film set for parks
Merlin Entertainments has announced it will be bringing a new 4D ani- mated film based on the popular Lego Movie fran- chise exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015. Using a wide range of
4D effects such as wind, water, smoke and special lighting effects, the experi- ence brings the film’s main characters, Emmet and Wyldstyle, together for an original adventure previ- ously unseen by fan’s of the franchise. “We’re really excited to be partnering
Te 4D film will feature at all Legoland theme parks and Discovery Centres An annual study looking at the world’s most
with Warner Bros. Consumer Products and Te LEGO Group on such an awesome adventure,” said Merlin Entertainments chief executive officer Nick Varney. “Emmet and Wyldstyle have become
immensely popular at our theme parks and Discovery Centers across the globe and bring- ing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”
Duncan Wilson will be Historic England’s first CEO
English Heritage chooses Wilson for Historic England
English Heritage has announced Duncan Wilson as the first Historic England CEO. Wilson’s experience includes stints at
Somerset House Trust, the Old Royal Naval College and Alexandra Palace, London. “I am delighted to be given the extraor-
dinary opportunity of leading Historic England at such a critical time for our national heritage,” Wilson said. “England’s heritage is one of our great-
est national assets and as its guardian, Historic England must make sure that it is not only passed on to future gener- ations in the best possible state, but also that we make best use of it, and that more and more people share our passion for it.” From April, English Heritage officially
splits into two organisations, a charity and a newly-named body, Historic England. Te English Heritage charity will manage the National Heritage Collection of more than 400 historic sites, including Stonehenge and the site of the 1066 Battle of Hastings. Kate Mavor was recently announced
as the charity arm’s first chief executive. Details:
http://lei.sr?a=p2Z4Y
10 Sea Life Brighton shows ancient beasts
Sea Life Brighton has unveiled a Jurassic Seas exhibition – a new con- cept for the brand involving digital dino- saurs, ancient fossils and prehistoric sea creatures. Sea Life Brighton – the
world’s oldest operat- ing aquarium – doesn’t go quite back to the Jurassic era itself, but some of its inhabitants do, including the Giant Nautilus, Mudskippers and Horseshoe Crabs, which can be traced back to before the dawn of man. Alongside the live exhibits, Jurassic Seas uses motion-sen- sor technology to bring back digital versions of Plesiosaurs, Megalodons and Liopleurodons, allowing guests to virtually feed the sea beasts with arm motions. In addition, the exhibition offers a selection of fossils, including a genu- ine Megalodon tooth, among other specimens. “The Jurassic Seas project has been several years in the making, and we are
Read Leisure Opportunities online:
www.leisureopportunities.co.uk/digital
powerful brands recently determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title. Brand Finance cited the success of Te Lego Movie for pushing the brand to top spot for power, aſter it generated nearly £325.3m over the last year. Lego has proved popular as a visitor attraction, with the brand continu- ing to expand, most recently through Merlin’s seventh Legoland Discovery Center in the US. Details:
http://lei.sr?a=K7T3b
Plesiosaurs are among the sea creatures brought back to life in digital format
incredibly proud of the finished prod- uct,” commented Max Leviston, general manager of Sea Life Brighton. “Now that Jurassic Seas is open to the
public, we are looking forward to sharing our passion for the feature with our visi- tors – I’m particularly looking forward to seeing just how people react when com- ing face to face with our digital dinosaurs!” Details:
http://lei.sr?a=b6A7p
Twitter: @leisureopps © CYBERTREK 2015
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