TRAINING Lifetime to spotlight PT career lifecycle


ambitions FULFIL


The new Active IQ Level 3 Diploma in Physical Activity, Fitness and Exercise Science (Tech Level) will equip students with the level of knowledge, skill and competence they need to turn their dreams into reality.


Lifetime Training is to launch a series of free seminars aimed at attracting and edu- cating the next generation of personal trainers (PT). The seminars are specifi-


cally designed to highlight the benefi ts of becoming a PT and building a business, with the fi rst to take place on 14 March at Regent’s Place Health Club in London. Further ‘Success Schools’ will be held across the UK in 2015 by Lifetime, which scooped Apprenticeships & Traineeships Provider of the Year at the 2014 Active Training Awards in November. Sessions will be hosted by fi tness industry


expert and author Dave Fletcher, alongside members of the Lifetime Coaching Team, exploring the whole career lifecycle from qual- ifi cation to the creation of a thriving business. T e seminars will cover pertinent themes


such as choosing appropriate qualifi cations, maximising income potential, the pros and cons of employment versus self-employment, identifying what makes a great PT, generat- ing new clients, building a business effi ciently and eff ectively, as well as exploring long term


Fitness industry expert and author Dave Fletcher will be a speaker


opportunities within the fi tness industry. “Our goal is to fi nd and develop the next


generation of PTs and off er support and edu- cation to help them become highly paid and sought after professionals,” said Lifetime Training commercial director Mike Jones. “By partnering with Dave Fletcher, who


is a highly experienced PT and business mentor, we can help people to make the right choices at the start of their career and assist them to build their business for the future.” Details: http://lei.sr?a=p5E7n


Alton Towers to lead theme park degree


Alton Towers and Staff ordshire University have teamed up to off er a Foundation Degree in Visitor Attraction and Resort Management at the UK university’s business school. According to the university, students will


Connect with us Visit activeiq.co.uk/pathway


to start delivering our new active pathway.


learn about key areas of the business includ- ing operations and commercial management; strategic management; health and safety mar- keting and digital communications; fi nancial and human resource management and customer service. Students will then have the opportunity to put their learning into practice during key seasonal peaks at the theme park. “We believe this course will off er students an


amazing opportunity to develop their career potential to work in the leisure industry, which is an ever-growing sector,” said Guy Brazier, HR director for Alton Towers. “We’ve worked alongside Staffordshire


University on a number of training and devel- opment projects in recent years, but this course is really the culmination of everything we’ve been aiming for,” continued Brazier. “It will give those that complete it a credible back- ground that will make them far more attractive to prospective employers and of course we


18 Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


Students will learn about the theme park business


are hoping it will act as a catalyst for our own workforce, to support our succession strategy.” Students will work in front line roles


within retail, hotels and park operations in their fi rst year of the programme and at team leader level in the second year. As an alter- native to full time employment, they will also have the opportunity to move on to a full degree on completion of the Foundation Degree. The course will enrol 20 students for the term starting in September 2015. Details: http://lei.sr?a=J7A4Z


Twitter: @leisureopps © CYBERTREK 2015


WITH OUR ACTIVE PATHWAY


Our active career pathway will enable your students to access the Register of Exercise Professionals (REPs), and gain work experience whilst they learn.


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