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story-based rides at the Disney parks and most of the dark rides in the smaller markets
What challenges face the industry? Coming up with new ideas and products that can perform in the mass entertain- ment industry is an ongoing challenge. Suppliers from all over the world are always trying to create the next new and exciting attractions. We have great crea- tive thinkers on both the manufacturing and operating sides of the equation.
What exciting things are happening right now? Disney’s hard work in China and Univer- sal’s in Singapore, combined with the Mid- dle East coming back to life and Russia’s serious approach to leisure. ●
ABOUT JOHN WOOD
Wood has long been a recognised leader in the industry – a former director of IAAPA and TEA, a governor of the prestigious Applause Award and a member of the IAFE. Facebook: SallyCorp Twitter: @sallycorp http://sallycorp.com