MOVERS & SHAKERS
John Wood
The chair and CEO of Sally Corporation was inducted into the International Association of Amusement Parks and Attractions Hall of Fame in 2013
D
ark ride developer John Wood was honoured by IAAPA last year for his significant and lasting con- tributions to the global attractions
industry and for his role in enabling the revival of family dark ride attractions.
How did Sally get started? Founded in Jacksonville, Florida, in 1977 as an animatronic manufacturing company, Sally Corporation’s first foray into the world
of dark rides was the company’s 1986 renovation of an existing ride at the Alton Towers theme park in the UK. Several more renovations followed, with the recognition that there was a gap between the high-quality, story-based rides at the Walt Disney parks and most
t Starro the Conqueror faces an all-star cast of DC Entertainment super heroes in Sally’s Justice League – Alien Invasion 3D ride
John Wood, chair & CEO, Sally Corporation
of the dark rides in the smaller markets. Attractions pioneer Wood wanted to create something new – a highly themed, afforda- ble, interactive dark ride with a strong sto- ryline that would foster repeat business.
How did Sally grow? The company’s in-house talent pool was extended and began offering full design and build services for the visitor attrac- tions industry. Sally’s first full drawing board-to-installation project was called Zombie Paradise – a haunted castle-type ride which opened at the Korakuen Park (now called Tokyo Dome City) in Tokyo, Japan during 1992.
What is Sally’s USP
Adding an extra element of fun and competition to rides with strong storylines, interactivity and modern technology, music, sound effects and special effects. Sally Corporation has become well known for its method of incorporating animatronic characters into the company’s dark rides, as well as for its method of using black light painting in rides to create an additional exciting dimension – along with interactive laser targeting and ride car scoring consoles.
74 Attractions Handbook 2014-2015
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