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TOURISM


UK music heritage could be worth extra £4bn in tourism revenues: study


Cashing in on the tourism possibilities pro- vided by music stars like David Bowie, The Beatles and the Arctic Monkeys could raise an additional £4bn ($6.7bn, E5bn) for the UK economy, according to a new report. IMAGINE, a study by industry lobby group UK Music, claims that if UK cities could replicate Liverpool’s success in har- nessing The Beatles brand with attractions dedicated to their own homegrown stars, the potential for inbound tourism from across the world would be enormous. Liverpool has been a standard bearer with popular attractions like The Beatles Story and The Beatles Magical Mystery Tour. Each year The Beatles and their music heritage generate £70m ($6.7bn, E5bn) for Liverpool’s local economy. The report cites the example of Hull –


The Fab Four sparked Beatlemania when they hit the US in 1964, and still remain popular worldwide


which will soon follow Liverpool’s lead in becoming the City of Culture in 2017 – where the city’s Museum of Club Culture hosted a temporary exhibition celebrating David Bowie’s alter ego Ziggy Stardust.


Ziggy’s backing band – the Spiders from Mars – were from Hull and the resulting attraction drew 30,000 visitors to the City, all of whom added to the local economy. Read more: http://lei.sr?a=r9y7E


Singapore tourism video goes viral for wrong reasons


Singapore’s tourism body has removed a promotional video targeting Filipino tour- ists after the advert went viral, gaining critical panning from its online viewers. The three-minute clip shows a Filipino couple taking in the sights of Singapore, before at the end of the clip the woman hands the man a pregnancy test kit to which the man says that “Singapore always has a surprise waiting for me.” Online commenters have labelled the video “cheesy” and “poorly-produced.” Read more: http://lei.sr?a=j3F9X


London’s sights helped lure in tourists


London pips Paris to be world’s top destination


The video’s poor dubbing attracted online derision World’s first wellness travel awards announced for 2014 The awards will look at spas across the globe ISSUE 3 2014 © cybertrek 2013


Spafinder Wellness 365 has announced the first ever awards programme totally dedicated to spas, hotels, resorts and retreats offering wellness experiences. The annual Wellness Travel Awards will be given to top properties worldwide in numerous special categories, such as “Best for Getting Fit” and “Best New Wellness Travel Property.” Wellness tour- ism has been identified as a growing trend and already represents one in every seven tourism dollars spent worldwide. Read more: http://lei.sr?a=q5T2n


London has beaten off Paris to claim the title of most popular city with foreign tourists in the world, with the latest figures showing that a stellar performance in 2013 pro- pelled it to the number one spot. According to data released by the Office for National Statistics (ONS), the UK’s capital attracted 16.8 mil- lion visitors in 2013, with combined spending topping £11.2bn ($18.8bn, E13.7bn). The amount spent by over- seas visitors to London has almost doubled in the past decade, driven by significant growth in the booming Asian, South American and Middle Eastern inbound tourism markets. Read more: http://lei.sr?a=U4b5a


Read Leisure Management online leisuremanagement.co.uk/digital 23


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