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HEALTH & FITNESS


GYM MK back in business after equipment overhaul


GYM MK, part of the arts and leisure facil- ities based at Stantonbury Campus, Milton Keynes, has re-opened following a £150,000 refurbishment to the gym facilities. Te new gym is home to 22 pieces from


the 600 series, Cybex’s value-packed line of cardio equipment designed to suit all users and training abilities. Te kit includes treadmills, bikes and Arc Trainers. Equipment from the VR1 and VR3


selectorised strength lines were also installed, plus plate-loaded smith press, benches, dumbbells and functional train- ing equipment from Jordan Fitness, as well as the Bravo Functional Trainer. Details: http://lei.sr?a=Z4E5r


Major budget gym merger stalled


Te proposed merger between The Gym Group and Pure Gym has been further delayed, after the Competition and Markets Authority (CMA) referred the deal for an in- depth merger investigation. Tis is the first time the CMA has escalated a deal in this way. In a news release, the


agency said it’s concerned that combining the busi- nesses may lead to “higher gym membership prices or a reduction in quality and choice for customers”. Te CMA highlights that


John Treharne will be CEO of the new company, if it is approved


Pure Gym and The Gym Group are the leading operators of budget gyms nationwide, with over 100 gyms between them and combined revenues of more than £50m. It believes the merger may “substantially lessen competition at both a national level and in 14 local areas,” where the merged businesses would have sites near each other. Te dead- line for the final decision is 10 December 2014. Leisure Opportunities editor, Liz Terry, who’s


been analysing the health and fitness indus- try since 1983, questioned the CMA’s rationale.


Xen-Do instructors boast a range of accolades


Xen-Do martial arts aiming to kick off fresh expansion


A family-run group of martial arts clubs in London is hoping the launch of the fourth Xen-Do site in Baker Street will be the cata- lyst for significant further expansion. Xen-Do – a combination of many martial


arts including karate, kick boxing, jujitsu and taekwondo – is offered via group classes, personal training sessions or a com- bination of the two, with members simply having to pay for whenever they take a class. Having opened his first (dojo) club in


2002, eight times national martial arts champion Rafael Nieto has grown the Xen-Do concept, bringing in a professional team of eight full-time instructors, including his son Anthony, a Spanish gold medallist. Nieto now hopes to open a number of


new locations in 2015. “We feel the mar- ket is ready for a world class martial arts brand – we would like to be the country’s premier martial arts company,” said Nieto. “For the time being, we aim to grow


in London and we’re then looking to expand in the key regional cities such as Manchester, Birmingham and Bristol.” Details: http://lei.sr?a=E8f6f


6 1REBEL embarks on crowdfunding venture


New fitness startup 1REBEL - a chain of high intensity studios using the ‘pay as you train’ business model - last week (1 July) offered the public the chance to invest in the venture through UK crowdfunding site Crowd Cube. Te brainchild of James Balfour – son


of Fitness First co-founder Mike – and leisure start-up specialist Giles Dean, 1REBEL will comprise a range of bou- tique fitness studios solely focused on offering high intensity training. Mike Balfour is also an investor in


the new venture, which will align itself with the fashion industry by working alongside sports luxe designer Charli Cohen. Industry veteran Kevin Yates – another former Fitness First employee – joined in February as UK operations director. Te first set of studios are due to launch in


1REBEL aims to cash in on demand for high intensity training


October and funding has been put into the hands of the public through Crowd Cube, with 1REBEL attracting over £400,000 on the first day. Te company aims to raise a total of £1,150,000 through the initiative, in return for 27.56 per cent of equity. A total of 27 inves- tors had pledged money aſter 24 hours on the


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


site, with one backer offering £300,000. Te £430,070 raised on the first day meant the company was 37 per cent of the way towards its target. 1REBEL’s concept goes against the mem- bership-only traditional gym model utilised by Mike Balfour at Fitness First. A simple ‘two- tap app’ will be available to create the most convenient and productive exercise routine. Details: http://lei.sr?a=H3z9r


Twitter: @leisureopps © CYBERTREK 2014 “It isn’t logical, Te Gym Group and Pure


Gym’s business model depends on the low- cost pricing structure to create a competitive point of difference with other health club operators,” she said. “If they move their price point – as the CMA fears – they’ll come into direct competition with so many other opera- tors that the threat of competitiveness would be completely removed.” Te Gym Group CEO John Treharne was unavailable for comment. Details: http://lei.sr?a=Y3m9P


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