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remain the torchbearers with organic products, science and technology intersecting to deliver minimal downtime results that are seemingly produced by nature.


7. AROMATHERAPY: SCENT WITH INTENT


As aromatherapy plays a greater role in the treatment of physical and


mental to issues, spas have


been motivated to reimagine their approach


craft aromatherapies


with intended effects. Spas are now moving away from the generically pleasant treatments and working in tandem with botanists and digital technology to improve effectiveness.


8. WELLNESS RETREATS RISE…& URBANIZE Look for exciting movement on the


destination personalized, spa front, immersive where wellness


programming is the DNA, and life transformations are the goal. A distinct sub-trend is also emerging: the urban-close wellness retreat.


9. DEATH & SPAS: THRIVING DURING LIFE’S TRANSITIONS When we think


of spas, getting


healthier, being pampered and looking our best comes to mind. As baby boomers, the group that has been the largest spa-going demographic for decades, start thinking seriously


10. TOP 10 SURPRISING SPA & WELLNESS DESTINATIONS When one thinks spa or wellness vacation, Italy, Thailand and Turks and Caicos


are popular locations.


Now savvy spa-goers and wellness seekers are searching for more exotic destinations and indigenous experiences to stamp on their spa passports.


In 2014, look for an


emergence of new travel destinations in countries like Bhutan, Ghana and Nicaragua.


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about aging and death, we are seeing spas of all kinds help clients tackle the changes, challenges and choices that come with dying.


by


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