As we drive forward
spa day and treatment revenue, it’s crucial to ensure that the
scale of our changing facilities can cope
comfortably with our rising popularity
Working with customers Last autumn, Holmes worked closely with Craftsman to meet a brief to enlarge and adapt the female changing facilities, reconfi guring them to prepare for the expected upsurge in demand as Rockliffe further expands its range of heat experiences. It fi tted further lockers, cubicles and bench seating together with a new keyless digital locking system to remove the need for spa and hotel guests to carry a locker key during their visit. “We were keen to ensure that every guest and member could enjoy equal use of the lockers,” Holmes explains. “Some 80-90 per cent of those using the spa are female and some members, anxious to keep their own locker, took their key home with them overnight. On busy spa days as many as 20 lockers could be out of action for day visitors and hotel guests. Under the digital locking
Spa Business 1 2014 ©Cybertrek 2014
Craftsman has worked closely with
Rockliff e for more than fi ve years, enlarging and improving changing facilities as the spa has expanded
system, lockers open automatically overnight. Holmes adds: “The switch to digital locks ensures we provide a tighter level of security for both members and visitors.” Holmes also worked closely with Crafts-
man’s managing director John Gibbs to provide additional holdall lockers in the gym itself for those members who come to work out and then go back home to shower and change but who also wish to stow away over-jackets, keys, phones and iPads while they work out.
“These members can exercise safe in the knowledge that their valuables are secure,
in a locker sited alongside the exercise area, adding another level of convenience and reassurance.” Holmes says. “When I arrived here fi ve years ago, the 20m swimming pool and 11m hydro-pool were just holes in the ground,” Holmes recalls. “The period since Rockliffe Hall opened has proven that spa is no longer just an add-on leisure experience but is a sustainable and thriving business model in its own right. ●
To discover how to create changing provision that matches the needs and expectations of your members and day visitors, contact John Gibbs: Tel: +44 (0)1480 405396 Email:
johng@cqlockers.co.uk Web:
www.cqlockers.co.uk
Read Spa Business online
spabusiness.com / digital 73
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