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HEALTH & FITNESS PayasUgym agrees deal with Virgin

Online gym pass provider payasUgym has announced an agreement to work with Virgin Active, in a move which will see the website provide lead generation services to Virgin Active clubs across the UK. Te move by payasUgym is

part of the company’s ongoing campaign to try and increase the number of people involved in health and fitness. Virgin Active is the first of

the leading private health club chains to join the payasUgym service, with 1,600 other clubs already participating in the nationwide scheme. Te service sees customers

PayasUgym will provide lead generation services to clubs across the UK

create a free online account, which they top-up with credit. Users are then able to use the credit to buy passes for gym use at any of payasUgym’s listed gyms and health clubs. Offers range from single day passes to a variety of short-term gym membership options. “We are always keen to test new ways to drive

qualified leads to our clubs. provides the opportunity for potential health club members to experience all that Virgin

Active has to offer and we expect many of them to then be in a position to make an informed decision about joining,” said Steve Dick, sales director at Virgin Active. The payasUgym service has expanded

rapidly since its launch in 2011, with the website recently announcing a partnership with HSBC to provide 1.35 million young account holders between the ages of 18 and 25 with more access to flexible fitness options. Details:

Microsoft chooses fitness brand for Xbox One

Microsoſt has chosen fitness brand Body Training Systems to provide video workouts for Xbox Fitness on the new Xbox One, which was released on 22 November. Body Training Systems and Group

X Systems, the company which deliv- ers the programmes to health clubs and leisure centres in the UK, have rebranded themselves to coincide with the new launch. Now known as Mossa – the Italian

for move or excite – the workouts on Xbox Fitness will enable consumers to use the Mossa programme from the comfort of their own living room. Mossa has created four different workouts

Te Mossa programme will be available from user’s own homes

to launch Xbox fitness: Mossa Core Workout, Mossa Fight Workout, Mossa Groove Workout and Mossa Power Workout. Microsoſt, through the Kinect system, the

Xbox Fitness online service will provide users with immediate feedback on their form, power and heart rate using the voice and motion capture technology. A four-year deal has been agreed, which will see Microsoft and Mossa promoting


health clubs and leisure centres running the full Mossa group exercise programmes. During this time operators will have the opportunity to offer free passes for Xbox Fitness users at their clubs and centres. “We have welcomed Xbox One’s desire to

get those people at home, the 85 per cent of the population who don’t go to health clubs, healthy and fit,” said Mossa president Terry Browning. “It will then be a team effort to inspire them to knock on operators’ doors.” Details:

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