This page contains a Flash digital edition of a book.
HEALTH & FITNESS PayasUgym agrees deal with Virgin


Online gym pass provider payasUgym has announced an agreement to work with Virgin Active, in a move which will see the website provide lead generation services to Virgin Active clubs across the UK. Te move by payasUgym is


part of the company’s ongoing campaign to try and increase the number of people involved in health and fitness. Virgin Active is the first of


the leading private health club chains to join the payasUgym service, with 1,600 other clubs already participating in the nationwide scheme. Te payasUgym.com service sees customers


PayasUgym will provide lead generation services to clubs across the UK


create a free online account, which they top-up with credit. Users are then able to use the credit to buy passes for gym use at any of payasUgym’s listed gyms and health clubs. Offers range from single day passes to a variety of short-term gym membership options. “We are always keen to test new ways to drive


qualified leads to our clubs. PayasUgym.com provides the opportunity for potential health club members to experience all that Virgin


Active has to offer and we expect many of them to then be in a position to make an informed decision about joining,” said Steve Dick, sales director at Virgin Active. The payasUgym service has expanded


rapidly since its launch in 2011, with the website recently announcing a partnership with HSBC to provide 1.35 million young account holders between the ages of 18 and 25 with more access to flexible fitness options. Details: http://lei.sr?a=H8v2Q


Microsoft chooses fitness brand for Xbox One


Microsoſt has chosen fitness brand Body Training Systems to provide video workouts for Xbox Fitness on the new Xbox One, which was released on 22 November. Body Training Systems and Group


X Systems, the company which deliv- ers the programmes to health clubs and leisure centres in the UK, have rebranded themselves to coincide with the new launch. Now known as Mossa – the Italian


for move or excite – the workouts on Xbox Fitness will enable consumers to use the Mossa programme from the comfort of their own living room. Mossa has created four different workouts


Te Mossa programme will be available from user’s own homes


to launch Xbox fitness: Mossa Core Workout, Mossa Fight Workout, Mossa Groove Workout and Mossa Power Workout. Microsoſt, through the Kinect system, the


Xbox Fitness online service will provide users with immediate feedback on their form, power and heart rate using the voice and motion capture technology. A four-year deal has been agreed, which will see Microsoft and Mossa promoting


© CYBERTREK 2013


health clubs and leisure centres running the full Mossa group exercise programmes. During this time operators will have the opportunity to offer free passes for Xbox Fitness users at their clubs and centres. “We have welcomed Xbox One’s desire to


get those people at home, the 85 per cent of the population who don’t go to health clubs, healthy and fit,” said Mossa president Terry Browning. “It will then be a team effort to inspire them to knock on operators’ doors.” Details: http://lei.sr?a=k7R4v


Twitter: @leisureopps


The IT Partner of Choice


A leading provider of Leisure Management Solutions with over three decades of experience across the public, private, trust, facilities management and education sectors.


  


  


 


   


  


  


   





Tel: +44 (0) 870 80 30 700 Fax: +44 (0) 870 80 30 701 info@xnleisure.com @xnleisure


xn-leisure-systems-limited


Xn Leisure Systems Ltd 85D Park Drive, Milton Park Abingdon, Oxfordshire OX14 4RY


www.xnleisure.com Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital 5


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24