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INDUSTRY INSIGHTS


“AFTER FOUR YEARS OF NEGOTIATION


WITH PPL, AGREEMENT HAS BEEN REACHED


TO ENSURE OPERATORS RECEIVE A FAIR


Apprenticeships


offer young people a way into the sector


a core business of the National Health Service, building the bridges between the medical and activity sectors. In 2010, we established the Joint


Consultative Forum (JCF) to increase communication between the physical activity sector and the medical community, and to encourage the use of physical activity as a routine tool in the prevention and management of chronic disease. There have been a number of


developments in this area this year. Following a special report in the Lancet, which cited physical inactivity as the fourth most prevalent cause of mortality globally, the FIA (as ukactive was formerly known) was referenced in a report released by the Royal College of Physicians as a ‘key collaborator for the medical profession’. The publication of new standards for exercise referral, produced by the JCF, and the launch of a nationwide study by our Research Institute in 2012– 2013 further cemented this status. Over the past year, we have also


been working with our members – and organisations including the NHS


66 Health Club Handbook 2013


Confederation, NICE and Local Government Association – to help our members understand the changes to local healthcare commissioning which have come about through the re-organisation of the NHS. We have also been helping to identify opportunities in their communities to assist in future-proofing the health service, by using exercise as medicine and a preventative tool.


UPSKILLING THE WORKFORCE We remain focused on upskilling the army of professionals working across the sector, helping to ensure we deliver a service that meets the needs of the widest possible pool of people, and are also working on ways to develop pathways for professional development within the sector. In addition, we’re working with


government to establish the UK activity sector as a priority for investment in education and training. In a turbulent economy, our sector has stayed steady, with numerous career opportunities offering a possible solution to a growing problem of youth unemployment.


DEAL ON MUSIC LICENSING FEES”


All three political parties have spoken


about the power of apprenticeships over the last year, and the Joint Investment Programme continues to offer businesses of all sizes in the sector the opportunity to take advantage of match funding to invest in this area.


DATA, DATA, DATA One of our biggest steps forward in 2012 was our work on increasing the quality and transparency of data on our sector. Both spogo and 2012’s community


initiative Asda Active have allowed for significant gathering of data and consumer insights, while the outcomes of the nationwide Research Institute study – the largest ever of its kind (see p44) – will provide the evidence we have long needed that what we do works. Meanwhile, we have developed key


indicators to allow businesses within our sector to benchmark their services against their competitors, and are developing an employee benchmarking service to open up a two-way dialogue between managers and their employees.


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