EUROPEAN OPERATORS JUST FIT
ADDRESS ERNST-HEINRICH-GEIST-STR.3-5, 50226 FRECHEN, GERMANY TEL +49 (0)2234 933450 WEB
WWW.JUSTFIT-CLUBS.DE
MRS.SPORTY
ADDRESS HELMHOLTZSTR. 2-9, 10587 BERLIN, GERMANY WEB
WWW.MRSSPORTY.DE
COMPANY PROFILE The first Just Fit club was founded in 2002. Since then, a further 16 sites have been added – mostly new builds or takeovers from other operators (chains or smaller operations) – and this growth trend continues. In 2012 we moved to new headquarters, which includes a health club and a Just Fit training academy. NUMBER OF SITES Just Fit operates 17 clubs in North Rhine Westfalia, Germany. Further facilities are under development. PLANS FOR 2013 Up to two new high-quality clubs are scheduled to open in 2013.
CEO: FRANK BÖHME
PROFESSIONAL BACKGROUND My fitness career started in 1984 with my first club in Cologne. In 2002, I founded Just Fit with my business partners. I also founded INTERFIT, a network of more than 600 clubs in Germany from which members can choose as they please. I am a member of the German TÜV advisory council. BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN Fitness is a hard business, but it’s worth the hard work. PEOPLE MIGHT BE SURPRISED TO KNOW THAT... Even after 27 years in this business, I am still as enthusiastic as I was on my first day.
www.healthclubhandbook.com
COMPANY PROFILE Mrs.Sporty is a women-only health club franchise chain. It offers exercise and nutritional coaching developed and designed for women, in convenient locations. It caters to women of all ages, with an average age of 49 years. Founded in 2004 by joint CEOs Niclas and Valerie Bönström in partnership with tennis legend Steffi Graf. NUMBER OF SITES 530 clubs in seven countries: Germany, Austria, Switzerland, Italy and recently Poland, Slovakia and Spain. PLANS FOR 2013 Opening of 100 new clubs. including opening clubs in at least one further country.
JOINT CEOS: NICLAS BÖNSTRÖM & VALERIE BÖNSTRÖM
PROFESSIONAL BACKGROUND Niclas: Coca-Cola Sweden, SATS Europe, 24 Hour Fitness and co-founder of Mrs.Sporty. Valerie: computer scientist, IBM, JP Morgan, EMBA London Business School and co-founder of Mrs.Sporty. BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN Niclas: Focus on building one great team rather than one champion, and your team will become the champion! Valerie: Talent is good, hard work is better. The winners are often the ones with the longest breath!
Health Club Handbook 2013 135
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