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TECH Virgin service sends in-flight gifts


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Virgin America has announced the addition of a new service to its flights, allowing passen- gers to send each other a drink, meal or snack without having to even leave their seats. Using the airline’s Red


service, an in-flight tab- let integrated into the back of the plane’s seats, passengers can select either a snack, meal or drink to send to other flyers, which the sender will pay for. Using the tablet, air-


Passengers can use the in-flight entertainment system to send others ‘giſts’


line passengers can view a seating plan of the plane in order to choose who to send their treat to, while there is also the option to add a personalised message or to start a conversation using the system’s seat-to-seat chat function.


It is thought the scheme could be used as a


way to make in-flight entertainment more inter- esting for flyers, by creating the opportunity for new friendships to develop at 30,000 feet. Details: http://lei.sr?a=r2A9y


Guinness wheelchair advert goes viral


An advert for beer brand Guinness, depicting a group of friends playing wheelchair basketball, has gone viral and could change the perception of disability sport for many. The advert begins with a


group of friends playing a heated game of wheelchair basketball. Tere is a twist, however, as


all but one of the friends stand up from their chairs at the end of the game before heading to the pub as a group. Te advert is groundbreak-


Te ad features able-bodied people playing wheelchair basketball


ing as it places abled-bodied people in the environment of disability sport. Te way wheelchair basketball is portrayed


in the advert could make it attractive for able bodied people to get involved in the sport In a recent study, the English Federation of


Disability Sport found that 64 per cent of dis- abled people prefer to take part in sport with a mix of disabled and non-disabled people but only 51 per cent currently have the opportunity to do so. Details: http://lei.sr?a=f8f2Z


Health and fitness devices set to dominate wireless market More than 50 per cent of wireless devices


Health and fitness devices will make up half of all wireless accessories shipped by 2018, with shipments of app-enabled devices set to hit 170 million, according to a new report. The growth in the number of devices shipped will increase from 18 million this year.


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


shipped this year will relate to health- care and fitness industries with the study suggesting a multi-channel approach being necessary to secure a market place. Details: http://lei.sr?a=Y3S3y


Twitter: @leisureopps © CYBERTREK 2013


image: robbie dale


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