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COMPANY PROFILE


Ligne Roset Contracts: Hotels par excellence


There is more to Ligne Roset than dazzling domestic design, as Shanna McGoldrick finds on a visit to observe the work of the group’s hospitality division, Ligne Roset Contracts.


F 132 MARCH / APRIL 2013 WWW.SLEEPERMAGAZINE.COM


or decades, the name ‘Ligne Roset’ has been synonymous with the notion of pure design, evoking images of the


brand’s insouciant, revolutionary furniture pieces of the Seventies; items designed in collaboration with celebrities such as Lenny Kravitz which became stars in their own right, taking their places easily in the bohemian lofts of New York and the archives of the most coveted classics of 20th century furniture. Yet although models such as Pierre Paulin’s Pumpkin and Michel Ducaroy’s Togo remain as instantly recongnisable and relevant as ever, the work of the company’s ever-growing dedicated hospitality division, Ligne Roset


Contracts, has been proving for years that the brand has more than one string to its bow. “Ligne Roset started out as a contract


business,” says Max Flageollet, Director of Ligne Roset Contracts, referring to the family firm’s modest beginning as a manufacturer of wooden chair frames in the South Eastern corner of France in the 1800s. The brand’s meteoric rise through the higher echelons of residential design has been well documented since then, but a neatly timed re-launch of the hospitality divison in the late 1980s meant the company was poised to make its return to B2B work when the market called for it. “Twenty years ago, the boutique concept only applied to small hotels,” says Bruno Allard, Ligne Roset UK Director. “But our presence in the domestic market ensured that when the trend took off, we were already perfectly positioned to expand even further into the hospitality world.” In recent years, the company has worked


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