i
n general the big fashion houses determined what textile, colours and cuts the people would be wearing for each season, this idea has flipped over the last few years, people are taking the clothing, altering it, mixing and matching and changing the way we perceive personal style.
I find more now than ever that my personal style and hairstyles are a reflection of street style, people like Bill Cunningham and The Sartorialist have brought street style to the masses and shown it’s importance in the evolution of fashion and style.
When I am working on a collection I find myself drawing influence from many different places, I’m constantly looking at the latest editorials, blogs, runway shows and of course images of real people and how they are wearing their hair and clothing. I think in a way you are able to be ‘inside’ the trend rather than constantly trying to predict it, and it’s exciting to think that you are taking part in the way people want to be seen.
Something I love about travel is seeing how locals dress and do their hair. I find that Paris is for me the ideal place for people watching, the French have such a simple and elegant way of dressing and wearing their hair, it’s never overstated. They are truly themselves, never trying to mimic, and I find this very endearing.
The future of style and fashion is based on newly forming relationships and the interconnectedness of the people and the minds behind the world’s largest fashion houses. Although things may change, right now it’s an exciting time to be an individual and make a personal statement with your style.
Alina Friesen 2013 Canadian Hairstlylist of the Year Vancouver, BC Canada
LookBook Issue 4 March 2013
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