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Harvesting new insights.


The difference between a business and a smarter business is often the ability to analyse data and act on insights in real time. To a midsize business with limited resources, that’s no small task. On a smarter planet, we have the tools to help businesses get the most out of their data without breaking the bank.


Sun World International is a midsize business that specialises in the growing and shipping of fresh produce. Known for developing innovative products like SUPERIOR SEEDLESS®


brand table grapes, Sun World saw new opportunities to


innovate. They realised they could improve harvesting and labour efficiency by using data. Teaming up with Applied Analytix, Inc., an IBM Business Partner with vast experience in business analytics, Sun World was able to transform its data into actionable insights. Applied Analytix implemented an IBM Cognos solution to analyse key operations data during the harvest season. As a result, Sun World gained instant visibility into multiple data streams—from crop yields to labour costs to worldwide sales—via a user-friendly, centralised Web portal. New insights into operations helped Sun World reduce labour costs by 50 cents per packed box and grow key segments of their customer base by 20% year to year. Now Sun World’s future is ripe with opportunity. To see how IBM and our Business Partners can help your midsize business work smarter, visit ibm.com/engines/uk/sunworld. Let’s build a smarter planet.


Midsize businesses are the engines of a Smarter Planet.


IBM, the IBM logo, ibm.com, Cognos, Smarter Planet and the planet icon are trademarks or registered trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names may be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml ©2011 IBM Corporation. All rights reserved.


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