The Comfort Zone team at the Davines headquarters, Italy (left); Comfort Zone also prides itself on making its spa space (including retail areas) service and sensory experience as memorable as possible (below)
The Sacred Nature organic line (above) launched in 2009 – it is 99 per cent natural but also stands out because of its effective results
Our ultimate aim is not to be the biggest company in the world, but to be the most beautiful and ethical
supply furniture and accessories from our own range, create treatment menus and advise on operations.
You also offer a Comfort Zone-branded spa concept. How does this work?
We currently license the Comfort Zone brand to 12 spas worldwide – the majority are in Italy, but we also have sites elsewhere in Europe as well as in Central America. Tese partners are fully committed to our vision of serious, results-oriented skincare combined with a unique, contemporary Italian style. Tis means that in addition to supplying them with products, treat- ments and education, we work with them to design and furnish the space, as well as helping them with all aspects of day-to-day
SPA BUSINESS 2 2012 ©Cybertrek 2012
operations. In some instances we manage the facilities and in others we consult, but what all our branded spas have in common is that their operators share our value sys- tem. We look for a meeting of minds.
Can you tell us a bit more about your products?
All of our products are rich in natural, active ingredients and free from parabens. One of our bestselling ranges is Action Sublime, a unique chronobiology system that releases retinol into the skin only when it’s needed, thus avoiding adverse reactions and over- load. Another top-seller is Skin Regenis, a patented skin longevity system that stim- ulates youth-preserving proteins called sirtuins. Being Mediterranean, we also have a strong focus on body care, and offer
a complete cellulite range comprising both creams and transdermal patches.
Do you have an organic line?
Yes. We launched our organic line, Sacred Nature, in 2009. Te formulas are 99 per cent natural, yet what really sets the range apart is how effective it is. In fact, our Sacred Nature anti-aging cream achieves the same wrinkle reduction (-14 per cent wrinkles) as the equivalent cream from our Action Sub- lime range – it just takes a few more days. We like to say that Action Sublime is like travelling by plane, while Sacred Nature is like travelling by boat. It takes more time, but it’s a lifestyle choice. Te line is certified organic by Ecocert, and has won the Marie Claire Prix d’Excellence de Beauté twice: in Italy in 2010 and in South Africa in 2011.
Read Spa Business online
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